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Letters, 3

Campaign
Agency Network: 
Published/Aired: 
January 2012
Like
33
Views
10655
Salvation Army:  Letters, 3

Description

Print advertisement created by JWT, Argentina for Salvation Army, within the category: Public Interest, NGO.

Caption

They are not just homeless. Anything you can donate won't be anything.

Advertising Agency: JWT, Buenos Aires, Argentina
Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Art Director: Guido Fusetti
Copywriter: Juan Cruz Vassallo
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Highest Rated

Billoughsby's picture

Makes sense. THX

Billoughsby
Activity Score 5154
Art Director |

That's it.

morse's picture

Good campaign.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

khronos's picture

are you serious? pretentious crap...

khronos
Activity Score 996
Copywriter
Milan Solanki's picture

no idea, whatsoever

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
MicheleVirgilio's picture

good work but nothing special in appeal!

MicheleVirgilio
Activity Score 2617
pez's picture

execution is poor... idea ok

pez
Activity Score 1804
Creative Director
Kim Cruz's picture

I think it would have made more sense if there were a bunch cardboard boxes, piled up in one corner, with the words home, pants, shirts, shoes etc. roughly painted on each box..
Good art work tho!

Kim Cruz
Activity Score 2
Graphic Designer
Hadrons's picture

They aim very high. I like it, but than again you loose lot of audience that have short attention disorder.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture

"Anything you can donate won't be anything."

Translation?

Billoughsby
Activity Score 5154
Art Director |

That's it.

Hadrons's picture

My dear friend,
Anything you can donate - i.e. blankets, gloves, sweaters, raincoats, mattress etc, are things that

(since you're reading this text, warm and dry in front of your screen - with food in the fridge)

become central to the recipient's life.

in short - anything is VERY MUCH something.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture

Makes sense. THX

Billoughsby
Activity Score 5154
Art Director |

That's it.

abake's picture

I like the idea (they are not just homeless, but also pants-less, shoe-less, etc), but I don't think the art direction is working.
The copy doesn't really work for me in english either. I'm guessing it's "cualquier cosa" which was translated as "anything", but it doesn't give off the same meaning in english.

abake
Activity Score 1262
RMG Connect Colombia
Billoughsby's picture

+1

Billoughsby
Activity Score 5154
Art Director |

That's it.

kleenex's picture

I like it.

kleenex
Activity Score 58793
Web Designer/Developer
RicardoFree's picture

Like the idea.

RicardoFree
Activity Score 16
Graphic Designer
iambusy's picture

pretty nice..

iambusy
Activity Score 2219
Copywriter |

busy.

bate_palmas's picture

art direction not working well enough. idea is cool

bate_palmas
Activity Score 1479
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