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Letters, 2

Campaign
Agency Network: 
Published/Aired: 
January 2012
Salvation Army:  Letters, 2

Description

Print advertisement created by JWT, Argentina for Salvation Army, within the category: Public Interest, NGO.

Caption

They are not just homeless. Anything you can donate won't be anything.

Advertising Agency: JWT, Buenos Aires, Argentina
Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Art Director: Guido Fusetti
Copywriter: Juan Cruz Vassallo
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ishiboy's picture

The copy is throwing me off. Wonder what you're trying to say in the second line.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
MicheleVirgilio's picture

Good art work but not exhaustive

MicheleVirgilio
Activity Score 2617
Hadrons's picture

This one is more clear than most.
We are use to see homeless sleeping on the bench unfortunately - here is a clear message
you can make "their home" a little bit better by providing the above mentioned.

Brave & sad.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

andylefty's picture

Ah k only just got it. Nice line.

For those like me 2 mins ago I believe the first anything refers to the things we can donate and the second anything refers to what the homeless have to make do with.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
james.souza's picture

ok

james.souza
Activity Score 34
iambusy's picture

i loved it...they are GOOOD

iambusy
Activity Score 2219
Copywriter |

busy.

skeMaMen's picture

Best of all, but poor execution... Lame shadows beneath letters...

skeMaMen
Activity Score 438
Graphic & Prepress designer |

>>> Designed to be signed...

Manoma's picture

Nice and clean

Manoma
Activity Score 1108
Copywriter
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