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Microfood - Chicken

Campaign
Agency Network: 
Published/Aired: 
June 2018
Sal de Frutas LUA: Microfood - Chicken

Description

Sal de Frutas is a product that relieves stomach heaviness and fullness after eating certain foods. Therefore, to express this, we decided to create a campaign of graphic pieces, which we call "micro-food."

To achieve this, we built some mini scale models of food based on hand-painted cold porcelain. When we finished creating this artwork, we decided to take a photoshoot where we put the micro-food over a normal size human finger, in this way we show how Sal de Frutas turns regular size food into micro-food easy to digest.

It is like this how we simply communicate the RTB of our product.

Print advertisement created by BBDO, Colombia for Sal de Frutas LUA, within the category: Pharmaceutical.

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kleenex's picture

Cute.

kleenex
Activity Score 58645
Web Designer/Developer
SkipIn5's picture

Works better for a food delivery app.

SkipIn5
Activity Score 141
Creative Director
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