Sal de Frutas is a product that relieves stomach heaviness and fullness after eating certain foods. Therefore, to express this, we decided to create a campaign of graphic pieces, which we call "micro-food."
To achieve this, we built some mini scale models of food based on hand-painted cold porcelain. When we finished creating this artwork, we decided to take a photoshoot where we put the micro-food over a normal size human finger, in this way we show how Sal de Frutas turns regular size food into micro-food easy to digest.
It is like this how we simply communicate the RTB of our product.
Print advertisement created by BBDO, Colombia for Sal de Frutas LUA, within the category: Pharmaceutical.
Creative Directors: Julián Lozano, Salomón Nassiff, Diego Pinilla Acevedo, Carlos Briceño
Art Director: Carlos Ribero, David Olarte, Carlos Briceño
Copywriters: Camilo Torres, Diego Pinilla Acevedo
Illustrator: Carlos Ribero
Photographer: Francisco Giraldo
Additional Credits: Giovanni Martínez, Hugo Corredor / VP Creative