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Keep your eye on the shoes

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Print advertisement created by Euro RSCG, United Arab Emirates for Saks Fifth Avenue, within the category: Retail Services.

Caption

Keep your eye on the shoe.
Sale 20 Jan - 20 Feb

Advertising Agency: Euro RSCG, Dubai, UAE
Creative Director: Neeraj Sabharwal
Art Director: Neeraj Sabharwal, Timsy Vadhani
Copywriter: Neeraj Sabharwal, Wayne Fernandes
Retoucher: Jose Basug
Photographer: Kundan Raut
Account manager: Rhea Advani
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luispiter's picture

its bad... i dont like

luispiter
Activity Score 2756
comunication
jackblack's picture

No.

jackblack
Activity Score 2357
Art Director
copycopycopy's picture

Don't know why but I like it.

copycopycopy
Activity Score 148
Copywriter
CuriousPencil's picture

Hardly the most challenging idea. But having seen other ads for the Dubai audience, this is probably bang on the money.

CuriousPencil
Activity Score 4225
Copywriter
thedesignaddict's picture

This technique has been done to death. Sorry.

thedesignaddict
Activity Score 5403
Art Director at Freelance
kleenex's picture

YUCK!!!

kleenex
Activity Score 52724
Web Designer/Developer
livvy's picture

One of the worst I have seen from Saks Fifth. I actually thought this ad has something to do with witchcraft and wizardry.... Hedwig, anyone?

livvy
Activity Score 84
Marketing Manager at McGill University |

Keeping the right side of your head warm.

http://thethinkingtoque.blogspot.com/

Schizzy's picture

It's so bad, I want to rate it something else other than stars.

Schizzy
Activity Score 203
Copywriter
MMDPS's picture

Neat visual trick used well but will it put feet in the store?

MMDPS
Activity Score 34
mattssmith's picture

I'm not sure the greatness of this? It is a cool design, but isn't it just the same picture of a shoe with different colors / shading done to make the overall picture look like an eye?

I agree with other comments that this type of art has been over done.

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Thanks,
Matt

mattssmith
Activity Score 3
MasterCard
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