Worker

Campaign
Agency Network: 
Published/Aired: 
January 2008
SAIF:  Worker

Description

Print advertisement created by ID Branding, United States for SAIF, within the category: Professional Services.

Advertising Agency: ID Branding, Portland, USA
Creative Director: Doug Lowell
Art Director: Jared Milam
Copywriters: Doug Lowell, Charla Adams
Photographer: Steve Bonini
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doworkson's picture

there are wayyyy too many of these.

doworkson
Activity Score 240
Copywriter
zmekyus's picture

i understand its a local issue, but i think the copy tells the whole story and its too long.

zmekyus
Activity Score 118
reactor's picture

That kind, and length of copy is fine for a public awareness campaign like this. And it is dealt with measured relevance. The only thing i would have done to improve upon these would be BETTER PHOTOGRAPHY DIRECTION. I am sure it was intentional, but the subjects look too self conscious and it takes away the life out of them. `Imagine them talking to each other in a lively pleasant manner (in each frame)That would have added another positive dimension to the campaign- UNITY IN DIVERSITY...Yet another bonus to the campaign. Now they look too alianated.Anyhow, at the end of the day the ads work the way it is.

reactor
Activity Score 280
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

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