Description
Print advertisement created by Fuel, Portugal for Saída de Emergência, within the category: Recreation, Leisure.
There are places only a book will take you.
Creative Directors: Marcelo Lourenço, Pedro Bexiga
Art Director: António Silva
Copywriter: Richard Warrell
Illustrator: André Kano

quite literal, I'd say
These are making me smile hard. I need to stop looking at ads and pick up a book.
The disembodied head on a leash makes it a 'must love'.
That's it.
Even the typo makes me happy. Mister Oswald says 9 stars!

Ooh, yeah, typo on the kite tail, but nice thought/art.
Wow, this is even better.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
a very literal idea partly saved by an ok illustration.
Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

great illustration except for the character's head

super, super, super, beautiful, beautiful, beautiful, god bless, god bless, god bless. you really fueled my day, i want to go out there and read a good book. or if i read a book, it'll take me there....i don't know what i'm saying, i'm slightly drunk, but i like this ad.
Illustration is nice.. !