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Symbol of Love, 3

Campaign
Published/Aired: 
December 2017

Description

The goal of this campaign is to expose the issue of domestic violence in India, an issue that is often not discussed because of the culture of silence surrounding it. For the campaign, I needed to create three print advertisements, each with a cohesive design, strategy, and visual solution.

In Indian culture, the bindi is often worn on a woman's forehead as a symbol of marriage. Since my campaign is about domestic/marriage violence, I came up with the idea of somehow morphing this symbol of marriage into a symbol of violence. For my creative solution, I depicted the women's' bindis as various types of wounds - a gunshot, a cigarette burn, and a cut with stitches.

Print advertisement created by S.I. Newhouse School of Public Communications, United States for SAHKI, within the category: Public Interest, NGO.

Caption

End the cycle. 57% of young Indian men and 53% of Indian women believe that a husband is often justified in beating a wife.

Advertising School: S.I. Newhouse School of Public Communications, New York, USA
Creative Director / Art Director / Copywriter / Illustrator / Photographer: Justina Hnatowicz
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