Regular is Boring, 4

Agency Network: 
December 2017
Sagres Radler: Regular is Boring, 4


We were inspired by those who risk, rather than those who comply. Those who prefer to have wings, rather than their feet on the ground. Those who do not care about good manners and do things their own way. We were inspired by the different, to speak of a beer naturally different, because regular is boring.

Print advertisement created by Grand Union, Portugal for Sagres Radler, within the category: Alcoholic Drinks.


Naturalmente diferente (Regular is boring)

Advertising Agency: Grand Union, Lisbon, Portugal
Creative Director: Alexandre Rodrigues
Art Director / Illustrator: Filipe SJ
Copywriter: Mariana Machado
Strategy Project Management: Christopher Halder
Management Support: Erica Antunes
Copy Support: Ricardo Carvalho
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kleenex's picture

Interesting concept.

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