Old Lady

Agency Network: 
April 2008
Sagres:  Old Lady


Print advertisement created by Fischer, Portugal for Sagres, within the category: Alcoholic Drinks.


Pump up your parties. Rent a keg.
call 808 204 771

Advertising Agency: Fischer Portugal, Lisbon
Creative: Diogo Mello
Photographer: Alan Nielsen / Imagenation
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castrop's picture

this is a f*** great campaign!! so clever and simple and straight to the point! i love the art direction too. cool technique! one of the freshest things i´ve seen here lately. congrats to portugal!!

Activity Score 12
consolidated.db's picture

wow - and you just signed up to make this comment!

what a f*** great way to support your own!! so clever and simple and straight to the point! i love the transparency too. cool technique! but not one of the freshest things i've seen here lately. congrats to portugal, uh germany!!

Activity Score 545
Copywriter at Ad Land
Bye's picture

Now that the above poster seemed to have joined to comment on this I'll have my go as well. I thought this was appallingly bad, it's tacky, cheap and by no means is this well art directed.

Activity Score 1464
adverteacher's picture

These ads are very cool. Like the "funky" look of it.

Activity Score 2
e_palazzo's picture

i don´t think Kris got the joke. These ads are beautiful.
Not well art directed??? I would disagree... less is more here, man! ;-)

Activity Score 4
Bye's picture

Sorry Diogo but you and 'adverteacher' both just signed up at almost the same time. Maybe you should sign up a few more accounts?

Activity Score 1464
phoamcor's picture

I would suggest the creative team pump up their ideas and photoshop skills. This blows.

Activity Score 1284
wolfson's picture

very old

Activity Score 89
Art Director |


Wordnerd's picture

not funny

Activity Score 6690
shades's picture

pump up these nuts! This sucks so hard it's almost a black hole.....funky art direction (you tool Castrop)

Activity Score 78
Freelance copywriter
Bundy Agency's picture

This is crap

Bundy Agency
Activity Score 597
Art Director
johnnyvst's picture

Who lives underground? well thats what it looks like, really bad work in whatever they used. Both photos simply dont correspond with each other.

Activity Score 8
WaZoo's picture

Like anyone in Holland would drink Sagres.....duh.... And does that poor old woman live under the canals? Does SHE need that portugese beer? I just don't get ANY of this ad...

Activity Score 197
Creative Director |

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

walkingbuddha's picture

I don't make many comments but this is bad for a few reasons:

1. No idea.
2. Has the art director heard of perspective? Or is it a foreign concept.
3. Terrible idea.
4. Photoshop is this great thing where you can, with a bit of skill, comp cool images together.
5. This was comped in MS Word.

Is this a scamp or the final ad?

Activity Score 188
Art Director
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