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Courier

Campaign
Agency Network: 
Published/Aired: 
June 2011
Sage:  Courier

Description

Print advertisement created by BrandMatters, Australia for Sage, within the category: Electronics, Technology.

Caption

Having the wrong software is like having the wrong people.

Advertising Agency: BrandMatters, Australia
Senior Art Director: Bettina Clark
Senior Copywriter: Carolyn Diamond
Photographer: Toby Dixon
Senior Account Director: David Tarr
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gadgets's picture

nothing funny or special

gadgets
Activity Score 1063
Bacco's picture

not good indight.

Bacco
Activity Score 14
CuriousPencil's picture

Quick question: did you put the white copy on a sandy background because you were embarrassed that someone might actually read it? Being harsh: it's a B2B ad dressed as consumer work. There is no connection between the headline and the copy, which looks suspiciously like a corporate report. A badly aimed attempt.

CuriousPencil
Activity Score 4225
Copywriter
dbor's picture

crap

dbor
Activity Score 1455
dontboobilly's picture

Tough crowd...It's really not that bad.

dontboobilly
Activity Score 63
Art Director |

@Andywyeth

CuriousPencil's picture

If we were being a tough crowd we would weigh in on the lack of shadow on the 'P' and the misplaced shadow from the lamp-post's light source.

CuriousPencil
Activity Score 4225
Copywriter
CuriousPencil's picture

Among other things.

CuriousPencil
Activity Score 4225
Copywriter
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