Agency Network: 
Published/Aired: 
January 2013
Safer Journeys:  Car

Description

Print advertisement created by BBDO, New Zealand for Safer Journeys, within the category: Public Interest, NGO.

Caption

Stop the family driving drunk
Legend

Advertising Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Brigid Alkema
Copywriters: Emily Beautrais, Alex Metson, Mitch Alison
Art Director: Brigid Alkema
Agency Producer: Scott McMillan
Photographer: Steve Boniface
Retoucher: Geoff Francis
Fashion Stylist: Susannah Field
Accounts: Julianne Hastings, Hayley Smith
Log in to post comments
morse's picture

Don't get the copy.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

I think it's about crashing (and dying) when you're drunk, so the 'family' stops with you. Grandfather, father and son are depicted.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
tazyboy's picture

visually i think this is good. nad again to me this one works really good for one ad not a campaign.

tazyboy
Activity Score 777
Art Director
pierrelastname's picture

mmmm no.

pierrelastname
Activity Score 2865
Copywriter
Milan Solanki's picture

this is sooo not BBDO, feeling like banging my head into the wall

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
Tumi's picture

NO

Tumi
Activity Score 16
Graphic Designer at Working at THIRD GENERATION MEDIA in Lesotho
kleenex's picture

Really blew it.

kleenex
Activity Score 58777
Web Designer/Developer
Spanky's picture

The line sounds like a bad translation. If only New Zealand didn't speak English, they'd have an excuse.

Spanky
Activity Score 4895
Other
philips's picture

I've seen similar work, will post'em soon

philips
Activity Score 50
Tom Megginson's picture

Spanky, I hope there's a sequel to "Warm Wishes From Ad Land" next Christmas, just so I can see your comment again. :)

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
Spanky's picture

Too harsh?

Spanky
Activity Score 4895
Other
Roger Keynes's picture

Love this thought.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Advertisement
Featured Content

Latest Collections

Advertisement