Bullet
Description
Print advertisement created by Propeg, Brazil for Safe Blindados, within the category: Professional Services.
Safe Armored Cars. Guaranteed protection
Creative Directors: Ana Luisa Almeida, Claudio Leite
Art Director: Mauro Martins
Copywriter: Claudio Leite
Illustrator: A Lojinha de Filmes
Additional credits: Vítor Barros
Although simple, seems unimpressive.
Do bullets bend when they hit the armored car -- is that what this is about?
I presume the aim is not to mix metaphors -- impotent bullets?
Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
Oh I didn't get that. Thanks for pointing that out. I don't think it's a bad idea then, just not art directed right because nobody seems to be getting it.
I sent you an email Wordfruit, about your company. Hope you reply. Cheers
This is one of those ideas that you come up with and snicker at with your partner. Then toss it and think of something better.
There's really not much of a filter to get onto this site. Which I like. I enjoy seeing the bad work as much, if not more, than the good.
I like it... quite clear once you read the copy... Impotent bullets... nice
hahaha, this one made me laugh. xp
My Internet connection is a bit slow. So when the image was loading like a falling curtain... it looked like a Bathroom Fitting (Tap).. The full image looked like a Sex Toy Advert.. And now I'm confused!!! It doesn't look like a Bullet at first.. It doesn't really go for an ad for a Car!! The concept of using a bent bullet is good..(Yes! Exaggeration .. I know.. But it works most of the time).. But its not obvious for a person to think of that as a Bullet.. and not necessarily relate it to a well armoured car!
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