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Pinocchio

Campaign
Agency Network: 
Published/Aired: 
March 2009
Sabugosa:  Pinocchio

Description

Print advertisement created by Fields, Brazil for Sabugosa, within the category: Retail Services.

Caption

Great stories live forever.

Advertising Agency: Fields, Brazil
Creative Directors: André Sartorelli, Fernando Lopes
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Illustrator: Grupo Magneto
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Highest Rated

Guest's picture

É... sei lá... ainda acho difícil chupar tão longe... Imagina quem pega anuários da malásia pra chupar... Acho que tá mais pra agência pequena fazendo força pra fazer trabalho bacana, com um certo azar...

Guest
Guest's picture

Not according to the images! They're old! Old people don't last forever, do they?

Guest
Guest's picture

besides that... the idea using old characters for old books is old as well:
http://web.luerzersarchive.com/searchresults.asp?rp=1&qid=1193747

Guest
john doe's picture

really ugly illustrations.
doesn't work for me.

john doe
Activity Score 1571
Art Director
Guest's picture

Ugly? The illustrations are great! best i ´ve seen for months. Idea is ok, nothing special.

Guest
consolidated.db's picture

idea isn't 'award winning' but it's fun. it made me chuckle. and sometimes a cute idea that's a bit of fun is all that's needed.

consolidated.db
Activity Score 545
Copywriter at Ad Land
kergu's picture

GREAT!!! ilustrations!!! is the best in that thing

kergu
Activity Score 6795
erin montemurro's picture

seems as though the images run contrary to the intended message

erin montemurro
Activity Score 373
Copywriter at school of life |

how do like them apples

Guest's picture

anyone who has knowledge on illustrations would agree that these illustrations are really good. the idea is not that great. its ok- not great.

Guest
rainbow's picture

Nice. I like the illustrations.

rainbow
Activity Score 30
Copywriter at Saatchi and Saatchi
Ad_Man's picture

maybe it would've worked better if everything was old except the main character, in that case it would have really lasted forever.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

Chupando de novo, a FIELD ta queimando a cara assim, mesmo conceito de "book second hand"!!!
até que da ultima passou, mas agora nao dá...quando vcs vao aprender galera?????

Guest
Guest's picture

Amigo, se os caras fizeram isso em 5 dias, merecem um prêmio. Não dá pra chupar tão rápido assim, nem a gretchen consegue!

A campanha acabou de sair no ads, vai ver por isso correram pra colocar também. Claro, não rola de falar, “puta, que original!“, mas temos que aplaudir a execução... quem fez antes, cagou a idéia. Acho que não é a primeira vez que foi feito, mas a primeira a ser “bem“ feita.

Guest
Guest's picture

talvez vc tenha razao, mas dificil de engolir depois da chupada da escada rolante...

Guest
Guest's picture

aquela que foi lá na malásia? ;D

Guest
Guest's picture

a propria!!

Guest
Guest's picture

É... sei lá... ainda acho difícil chupar tão longe... Imagina quem pega anuários da malásia pra chupar... Acho que tá mais pra agência pequena fazendo força pra fazer trabalho bacana, com um certo azar...

Guest
Guest's picture

yeah i agree that showing old fairy tale characters is like showing that the story is getting old as well or misinterpreted as long gone and forgotten tales. like the illustration though

Guest
Guest's picture

"maybe it would've worked better if everything was old except the main character, in that case it would have really lasted forever." i agree

Guest
no_user's picture

Old toys, old characters, old animals. Everything putting someone old is old in advertising. It's becoming so used as computer mice ads in the 90s.

no_user
Activity Score 125
Guest's picture

Looking for books to add to your child's collection? You can find a great selection of children's books at http://www.leeandlow.com/books/
The have the best books for children of all ages and ethnic backgrounds.

Guest
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