Little Red Riding Hood

Agency Network: 
March 2009
Sabugosa:  Little Red Riding Hood


Print advertisement created by Fields, Brazil for Sabugosa, within the category: Retail Services.


Great stories live forever.

Advertising Agency: Fields, Brazil
Creative Directors: André Sartorelli, Fernando Lopes
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Illustrator: Grupo Magneto
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kergu's picture

se puso de moda esta idea??

Activity Score 6795
Javier Ramírez's picture

jajaja...iba a decir exactamente lo mismo
ya van como cuatro ejecuciones con el mismo recurso.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

se llama campaña

consolidated.db's picture

ok i dont speak spanish but im gonna take a stab that you're asking the idea.

ok, here it is. the line is positioning great stories as lasting the test of time.

the execution is two characters out of an iconic fairytale as being very old. little red riding hood is now an old woman, she's aged over time. the characters age as the story does.

Activity Score 545
Copywriter at Ad Land
Guest's picture

dooooone !

markacopy's picture

nice try but expected as usual. a big visual with a twist and three words of copy, that's the done-to-death trend these days. Which is why most of the stuff posted here looks the same. Ads with the idea in the headline (provided one can write such copy) definitely make for something different.

Activity Score 17
Guest's picture

The idea of fictional characters aging has been done to DEATH!!!!!!!!

Guest's picture

even the links posted above were a copycat! DONEEEEEE

Guest's picture

Ok they got the idea, they were saying it has been used soooooooooo many times it gets boring...

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