There's more to see on radio, 3

Campaign
Agency Network: 
Published/Aired: 
March 2008
SABC Radio:  There's more to see on radio, 3

Description

Print advertisement created by FCB, South Africa for SABC Radio, within the category: Media.

Advertising Agency: DraftFCB, South Africa
Creative Directors: Grant Jacobsen
Art Directors: Grant Jacobsen
Copywriters: Grant Jacobsen, Grant Sithole
Illustrator: AmICollective
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artiam's picture

radio's a hard sell, these are pretty damn good.

artiam
Activity Score 123
RajToo's picture

I don't get them - can someone explain please???

RajToo
Activity Score 134
Art Director
Zemane's picture

Rubish.

Zemane
Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

krautland's picture

I do kind of like these. they seem to suggest 'get more than just a snapshot' to me.
perhaps not a slam dunk but not 'rubbish' either.

btw, Mr. Castanhodo: one-word-pans serve noone.

krautland
Activity Score 3212
Art Director at erm... no calls please.
cmart7327's picture

is it that your imagination is powerful? They look cool, but the strategy seems cloudy. The tag doesn't help.

cmart7327
Activity Score 36
Art Director
bobthebuilder's picture

um, there's more see on radio - so everybody switch off your televisions...hmmmmm? Weak.

bobthebuilder
Activity Score 57
Creative Director
LisAD's picture

there should be a more clever way to tell the exact same message. McCann Norway did a great newspaper ad showing how verbally short a television news cast actually is. the words from the news cast were placed in newspaper columns filling approximately half the space of one spread.

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

chintan ruparel's picture

i love the campaign. its so simple.

it just says that there's more scope for imagination on radio. television spoon-feeds us in a way that leaves no scope for us to paint pictures in our minds.

Radio does that. and this campaign does the trick 4 me. gr8 work!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

chintan ruparel's picture

i also think this has a good chance at Cannes.

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

virtualplaydoh's picture

they almost feel like see and says, but I have no idea what I'm suppose to see or what they are saying. They don't look bad, but the hole idea "there's more to see" just doesn't work. May make a better read a book ad. There's plenty to see in photos, tv and real life.

virtualplaydoh
Activity Score 252
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