There's more to see on radio, 2

Campaign
Agency Network: 
Published/Aired: 
March 2008
SABC Radio:  There's more to see on radio, 2

Description

Print advertisement created by FCB, South Africa for SABC Radio, within the category: Media.

Advertising Agency: DraftFCB, South Africa
Creative Directors: Grant Jacobsen
Art Directors: Grant Jacobsen
Copywriters: Grant Jacobsen, Grant Sithole
Illustrator: AmICollective
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Highest Rated

Sourgirl's picture

Nice approach! I like it!

Sourgirl
Activity Score 40
Art Director at Romania |

"Let's keep it clean!"

fala fulani's picture

?????

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
SandMan69's picture

eh?

So you'll see paintings if you listen to the radio?

"Make a name, or be defamed"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

biabitch's picture

i like it. "you can romance one scene on radio"..its a pretty simple idea.

biabitch
Activity Score 298
saatchi
chinaski's picture

radio opens space for your imagination whereas TV dictates the visuals.

chinaski
Activity Score 951
Copywriter
a2o's picture

So is it good... (for the audience!)

Most of me is not really convinced with the basis on which the strategy is formed...

a2o
Activity Score 139
Brand Consultancy / Media Mgmt |

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a2obspl

www.alpha2omega.in

scarfinati's picture

No one will get that. Looks religious in nature.

Insight is cool but thats not working...

scarfinati
Activity Score 843
Art Director
FlyingDogs's picture

Does this have something to do with Nostradamus? Or his horse, maybe?

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
arsenicpants's picture

pestilence
war
famine
death

not a bad idea

arsenicpants
Activity Score 12
Sourgirl's picture

Nice approach! I like it!

Sourgirl
Activity Score 40
Art Director at Romania |

"Let's keep it clean!"

capywriter's picture

Good insight, but for me it's too general, it's a line that works for any radio station. What makes this specific radio station so special? Or is it just mainly talking against television?

capywriter
Activity Score 5513
Copywriter at Freelance
raverus's picture

Exactly what is the approach??

raverus
Activity Score 1476
Art Director
Snerkadoodle Snr.'s picture

These, while nicely crafted, aren't very good. It would have been much more affective seeing the attacks on television than the picture that radio would have painted with its mid-morning host who probably couldn't describe his way out of a paper bag.

Snerkadoodle Snr.
Activity Score 52
Copywriter
virtualplaydoh's picture

Again, they almost feel like see and says, but I have no idea what I'm suppose to see or what they are saying. They don't look bad, but the hole idea "there's more to see" just doesn't work. May make a better read a book ad. There's plenty to see in photos, tv and real life. And this image is too easy to grab attention. Just a rough choice of backgrounds to digest.

virtualplaydoh
Activity Score 252
Guest's picture

It is one of the most despicable ads that I have seen in my 70 years on earth. profiting from someone elses devastation has long beeen frowned upon. THE WORLD TRADE CENTER is sacred ground and no place for commercial profit. Leave that to the fascist left wing.

Guest
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