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Nicht German

Campaign
Agency Network: 
Published/Aired: 
January 2011
SAAB:  Nicht German

Description

Print advertisement created by McCann, United States for SAAB, within the category: Automotive.

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Anonymous Author's picture

Huzzah! Exquisite.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

CuriousPencil's picture

"I'm not racist, but..."

CuriousPencil
Activity Score 4225
Copywriter
writersblog's picture

Bit of an unnecessary stab there Saab. If kudos mattered I'd be down rating the previous ones. But German cars are too 'übermütig' anyway, not to make fun at.

writersblog
Activity Score 553
Copywriter
shahidali's picture

"Born and bred just north of Germany" seems to indicate that I'm in touch with the best. If you're claiming the best, you don't affiliate. You create difference and point of superiority. Else 'Nicht German' is bold!!!

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

abake's picture

I like the headline, it's nice and bold. But the copy is just meh. A bit of a let-down really.

abake
Activity Score 1262
RMG Connect Colombia
luispiter's picture

I like it

luispiter
Activity Score 2756
comunication
everartz's picture

for me its like they ran out of thoughts so they came up with this layout driven anti german idea!

everartz
Activity Score 7613
Art Director |

| everartz |

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