Woman

Campaign
Agency Network: 
Published/Aired: 
March 2009
Rzeczpospolita:  Woman
Rzeczpospolita Print Ad -  Woman

Also From This Campaign

Description

Print advertisement created by BBDO, Poland for Rzeczpospolita, within the category: Media.

Caption

Suddenly it got scary? It's hard to tell when fun becomes disease. Don't try to check it yourself.

Advertising Agency: BBDO Warszawa, Warsaw, Poland
Creative Director: Przemek Bogdanowicz
Art Director: Maria Makowska
Copywriter: Kamil Redestowicz
Photographer: Jacek Kołodziejski
Post-production: Piotr Hołubowicz
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Highest Rated

Guest's picture

Toomuchcopywicz.
Overcomplicatedjski.
Coolideathoughwska.

Guest
Guest's picture

Don't try to check it yourself.... you say what?

Guest
kergu's picture

uuhh....lo dañó el copy a mi parecer!...

kergu
Activity Score 6795
izmild's picture

Fun becomes diseases??? Don't check yourself?
I'm not sure the copywriting can work...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Davosk's picture

The disease part is right. Alcoholism is considered a disease.

Davosk
Activity Score 4811
Art Director
Guest's picture

Toomuchcopywicz.
Overcomplicatedjski.
Coolideathoughwska.

Guest
Guest Commentator's picture

reminds me of the smirnof vodka campaign...anyway ppl will refute it...but hey, truth is truth

Guest Commentator
Activity Score 58
Guto Araki's picture

Yes it does... I was gonna say that.

Guto Araki
Activity Score 158
Creative Director at fluor / Ponto de Criação
shahid.h's picture

i guess there is a problem in perspective....one can't have the entire face behind the glass...a part may be
and the copy is little disconnected...

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
Blair Semenoff's picture

Poor copywriting but I like the picture.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
StarlaY's picture

I think "when fun becomes an addiction" would be more proper for the copy.Otherwise it becomes lost in translation. Also it reminds me the Smirnoff ads as well.

“Inspiration exists, but it has to find us working.” Picasso.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

ukkesz's picture

maybe it's poor because in original it was in polish

ukkesz
Activity Score 56
Other at K2 Media
Guest's picture

Yeah. Nice enough visual but the 'Englishing' is a little strained. 'When drinking turns ugly.' Perhaps too literal... maybe go with the bent picture / straight line philosophy and try something like. 'Know when to stop.'

Guest
TRICKY's picture

it reminded me of Smirnof vodka

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Nomad8's picture

It can turn ugly when you drink too much?
I assume this was translated? (And poorly.)
Even if you're exaggerating, showing the entire face through the side of the glass is bit forced. If I'm right that can only happen when you look through the underside of a bottle.

Nomad8
Activity Score 204
JWT India
NatalieM's picture

An interesting take on alcoholism.

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

robottttrockkkk's picture

very old

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
Guest's picture

The translation es terrible.

Guest
slip's picture

but i didn't say anything.

slip
Activity Score 919
designer |

SJB

Guest's picture

WTF????? Terrible!

Guest
Majewa's picture

Professionalism of the photographer.
One can see it.

Majewa
Activity Score 18
Marketing Manager
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