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Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by BBDO, Poland for Rzeczpospolita, within the category: Media.

Caption

Suddenly it got scary? It's hard to tell when fun becomes disease. Don't try to check it yourself.

Advertising Agency: BBDO Warszawa, Warsaw, Poland
Creative Director: Przemek Bogdanowicz
Art Director: Maria Makowska
Copywriter: Kamil Redestowicz
Photographer: Jacek Kołodziejski
Post-production: Piotr Hołubowicz
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miko1aj's picture

nice one. like it. What has Rzeczpospolita common with it?

miko1aj
Activity Score 3086
Guest's picture

just like an old smirnoff campaign!!!!!

Guest
LeeHarvey's picture

EXACTLY like the old Smirnoff campaign. Only worse.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

Toomuchcopywicz.
Overcomplicatedjski.
Coolideathoughwska.

Guest
Guest's picture

HAHAHA - awesomecommentska!!!

Guest
Guest's picture

Done by JWT Brasil

Guest
matks's picture

Give the link, it's not fair otherwise. I may comment any work this way. It's been done by DDB Kuala Lumpur in 1987 or JWT Chile in 1991.

matks
Activity Score 476
Advertising
icanthink's picture

nice thought.

icanthink
Activity Score 270
Creative Director
Audrius Kubrik's picture

I would certainly lose the "Don't try to check it yourself" line. The idea wanders between DON'T DO THIS and actually supporting AAs who have already done this. It could have been more focused.

Audrius Kubrik
Activity Score 828
Vilnius
matks's picture

Copy nicht English gut.

matks
Activity Score 476
Advertising
joelapompe's picture

Smirnoff got Lions with this ideas (better done) years ago :-(

http://www.joelapompe.net / Facebook : Joelapompe / Twitter : joelapompe

joelapompe
Activity Score 3863
Guest's picture

HOW MANY TIMES THE SAME CONCEPT

Guest
Boccioni's picture

Would work better for fetal alcohol syndrome.

Boccioni
Activity Score 149
Other at Art Director
Guest's picture

Please, it's too much Smirnoff like! Suddenly it got scary? It's rather drugs insight!

Guest
The J Man's picture

The infamous bottle of illusions concept. By the way..."Don't try to check it yourself"? I don't get that part. Someone please enlighten me.

The J Man
Activity Score 38
Davosk's picture

It wouldn't be so bad if they did mimic the smirnoff campaign a little closer.

Davosk
Activity Score 4813
Art Director
Guest's picture

It's made for daily press not for vodka.

Guest
NomadDCLXVI's picture

Every time I see ads with "looking through the alcoholic beverage" solution I remember Smirnoff vodka! That was quite a long time ago, but brilliant.
http://www.youtube.com/watch?v=cbfDGMfXimA

actually one of my most favorite ads ever.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

deepside's picture

people should spend time to know what's this ad means,not simple enough

deepside
Activity Score 177
hongkong
Guest's picture

i like it and i think the connection with smirnoff was intentional.
But this copy...uff
maybe in the first language was better.

Guest
Guest's picture

kgliut7uln

Guest
Majewa's picture

Good idea!
Super performance.
One is afraid to look into the bottle now.
Applause Men.

Majewa
Activity Score 18
Marketing Manager
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