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Agency Network: 
Published/Aired: 
December 2010
Russian Ministry of Press:  Reading
Russian Ministry of Press Print Ad -  Reading

Description

Print advertisement created by Leo Burnett, Russia for Russian Ministry of Press, within the category: Media.

Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Mikhail Kudashkin
Copywriter: Alexander Ovsyankin
Art Director: Mikhail Yarovikov
Other credits: Dmitry Jakovlev, Assia Boukhnina, Viktoria Prokopavichute, Kirill Sirotin
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jackmancer2017's picture

I think it's great and very original. I do wonder if it'll lead to many book sales though.

jackmancer2017
JeffP's picture

Like it. I'd say the people susceptible to read books but don't, might get triggered.

JeffP
Activity Score 810
Marketing Manager at TomTom
CuriousPencil's picture

Neat idea to turn authors and their works into business cards; very clever to link it with the 'advice' reverse of the card. Good work.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

Those are not business cards, but classified ads

Guest
Guest's picture

nice

Guest
Guest's picture

I like it, I think it could do a lot of good to bring the "classics" back to the forefront. There are so many books being constantly published it can be daunting to choose just one to read, but letting people know there are certain books they NEED to read could very well encourage them to get back into reading on a regular basis, just by picking up one of those classics.

Guest
morse's picture

I agree, this is great. I've read it all.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture

Beautiful, and poignant. Good solve. Bravo.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

I'd love to love reading but I can't, it's too boring.

Guest
tirthomitro's picture

classic!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Janae's picture

good job. i like it.

Janae
Activity Score 385
Dzsoi's picture

Hats off, intelligent, original concept perfectly developed!

Dzsoi
Activity Score 8611
Copywriter
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