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postman's picture

Ugh, this is what I will wear? Gross!

postman
Activity Score 951
Other
Kin's picture

no.051...coming in at 20,532...

Kin
Activity Score 86
Creative Director
afterbyrne's picture

So you are just a number if you work for Sugoi??

afterbyrne
Activity Score 205
Creative Director at Afterbyrne |

David Byrne
http://www.afterbyrne.com

andrej dwin's picture

wtf? what's wrong with you?
didn't you ever buy something with that little tag that read "inspected by: #whatever"?
maybe you should go out and do a bit shopping.
they play around with something very typical and use a great twist on it.
it is inspected by a number. but that number ain't some underpaid overweight worker who doesn't really know shit. it's an athlete who actually is really worth giving any judgment on their apparel.

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

am-o's picture

i'm a runner and i don't think him sweating all over it is going to gross me out, in fact it only makes me want to go out and buy some.

i do think that this one and the bike one are easier reads than the first one. they picked up on a great insight: the person wearing the clothes and using them for their ultimate purpose are the inspectors.

am-o
Activity Score 162
Art Director at Tribal DDB
andrej dwin's picture

I'm a runner too. that's why I love 'em.

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

broughcut's picture

ditto. instantly clicks for the target market. (/ leaves to check out sugoi.com)

broughcut
Activity Score 20
Copywriter
adam's picture

This add works for me. The inspected idea is great, and the athlete himself is performing at his best. Its what we should all try to do in life.

adam
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