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iT-iS-i's picture

Nice attention to freaking detail! Very much relevant too. There's a very thin line between genius and utter stupidity, and this just might be something extremely special. Well done...

Not even twenty tongue rings could (beep) with my speech...

iT-iS-i
Activity Score 1717
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

tima_dematae's picture

Hmmmmm

tima_dematae
Activity Score 36
Client Servicing at Dentsu
truecopy's picture

Indeed. Extraordinary detail attention. Well done.

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

Mattse's picture

Well done? This is a disgrace.

The exact same ad was done for Heineken for soccer years ago.

This is just a blatant copy.

Mattse
Activity Score 26
truecopy's picture

I would agree with u if I saw the same idea before but - i didnt. Therefore - well done from my point of view.

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

truecopy's picture

I would agree with u if I saw the same idea before but - i didnt. Therefore - well done from my point of view.

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

miko1aj's picture

I've seen this particular execution for Heineken something about five years ago. I'm curious if this is the „old” one or this is a not intended repetition.
Besides this, this is excellent.

miko1aj
Activity Score 3010
rasskass's picture

this was def. done before ..
in the netherlands .. i believe it was tbwa/neboko
let me check if i can get a example .
it was quite some years ago ..

rasskass
Activity Score 28
Art Director
HeinekenFan's picture

This is the exact same ad for the Dutch Soccer team with this photo:

http://www.photonet.nl/MarioToscani/Photo1_03.html

HeinekenFan
rasskass's picture

oh that was the one i was looking for ,, :-) tnx heinekenfan :-)

rasskass
Activity Score 28
Art Director
Derrick_Guest's picture

It says above:

Published: November 2002

Derrick_Guest
kurtberengeiger's picture

Ok, so it's an old advert. But I think it's a good advert.

kurtberengeiger
Activity Score 7307
Copywriter
picky2's picture

done done done done done

picky2
Activity Score 280
Copywriter
ivan's picture

Got a link?

ivan
Creative Director at Ads of the World
darrenalawi's picture

Shame it was done before, great idea, and good use.

darrenalawi
Activity Score 146
Web Designer/Developer at Barrington Sports |

Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog

Signe_S's picture

This is too forced. What´s the emotion or truth in that?

Signe_S
Activity Score 353
Art Director at My own company
Juan Pablo De Gamboa's picture

I hate when this happens, actually I hate ads of the world, because now it happens all the time!!!
Very nice ad, amazing ad direction, this proves Mr Toscani isnt such a hot photographer. Hurray for the singapore dudes!

By the way, what is the "servicing" item on the credits? does Mr Craig Mapleston served as what exactly?

Juan Pablo De Gamboa
Activity Score 165
Creative Director |

www.degamboa.com

PaulWagemaker's picture

This nearly won a Gold ADCN Lamp in the Netherlands years ago, but was rejected because it was done earlier in the Uk.

PaulWagemaker
Activity Score 5
Art Director at Publicis
elsontong's picture

Copycat

elsontong
Activity Score 292
Copywriter
Guest's picture

Learn to read: Date 2002
This - is - the original. Moron.

Guest
WaZoo's picture

The other (dutch) one was made around 1998 or earlier, so there you go with your 'proof'. It was made by PPGH/JWT Amsterdam (now Ubachs Wisbrun JWT) and it was made by Peter Hebbing and Romke Oortwijn if i am not mistaken.

WaZoo
Activity Score 197
Creative Director |

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

lonetta's picture

good one

lonetta
Activity Score 12
Guest's picture

Hmmm, maybe a little too subtle, slow, and the payoff is unrewarding.

Guest
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