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Davosk's picture

Making things to look like a Guiness beer is getting too predictable. It's like the Absolut bottle. Tired.

Davosk
Activity Score 4811
Art Director
dog-fleas-in-davosk's picture

Ivan, can you take this boring sourgrape outta here, please.

dog-fleas-in-davosk
Activity Score 6
Virgin Islands
Davosk's picture

When people start to use my login name as part of theirs, it's very flattering no matter how nasty they think they're being.
It's better to be noticed than to not be.
Yooou guuuys.

Davosk
Activity Score 4811
Art Director
andrej dwin's picture

well, they've got this longtime concept (just like absolut had).
your comment actually points out something interesting about ad creativity (or it's perception).
to be considered truly original, you have to innovate as much as possible. and having a concept isn't much of help in this respect.
on the other hand, a concept is exactly what helps the ads work in real world. because if you look at it (even if you've just seen it as a tiny thumbnail before you've clicked on it), you instantly know what it is advertising. that's what I call good creativity (among with a bunch of other criteria that has to be met first).
also, absolut, the economist, guiness, apple's think different (?)... these campaigns are the most popular among creatives and I'd go as far as to claim that's exactly because they weren't a one-off print idea, but a hell of a creative concept.

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*the best skate/snow/surfing videos and pictures.
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andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

axelk's picture

true. but still this is very good.

axelk
Activity Score 286
ispeak's picture

nice. If i want to imagine the head band as froth too.

ispeak
Activity Score 90
Bakunin's picture

did that man had a strong sunbath?

Bakunin
Activity Score 85
Copywriter
kurtberengeiger's picture

Next.

kurtberengeiger
Activity Score 7340
Copywriter
Rog's picture

Tend to agree with Davosk.
Not one of their best.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

joanna gorilla's picture

Agree with you, Rog

joanna gorilla
Activity Score 88
Singapore
down syndrome davosk's picture

Hahahahaha!

down syndrome davosk
Activity Score 24
Singapore
supertrooper's picture

Corker. Wish I'd done it.

supertrooper
Activity Score 20
marketing
bara bara baez's picture

I has a dream ... I wish I has done it.

bara bara baez
Activity Score 148
pHILIPPINES
iT-iS-i's picture

The ears are a bit of a bummer... But none the less, still guinness.

iT-iS-i, like an upside down ! mark.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

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