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Mop

Campaign
Agency Network: 
Published/Aired: 
October 2009
RSPCA:  Mop

Description

Advertising Agency: GPYR Brisbane, Australia

Print advertisement created by GPYR, Australia for RSPCA, within the category: Public Interest, NGO.

Caption

Show us some love. We'll return the favor. RSPCA

Creative Directors: David Joubert, Piet Human
Art Director: Adam Gower
Copywriter: Andrew Thompson
Retouch: John Shard
Account manager: Jess Hughes
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Highest Rated

Guest's picture

Great work, boys. You've nailed it. To all the people who don't get it, please quit from advertising right now. Stick to digging holes or something.

Wildy

Guest
Guest's picture

What does this mean? I can guess, but on the surface it kind of means "Hey Pets, we'd love you if you didn't track mud on the floor." Who are "us" and "we?" Pets, owners, the RSPCA? Very confusing.

Guest
Rabubi's picture

Not confusing at all, Guest.
Not really sure what you are talking about.

Rabubi
Activity Score 560
Copywriter
Guest's picture

But way too literal!!!

Guest
Guest's picture

What does this ad mean?

a) Show your pets some love. Your pets will return the favour. (This visual does not pay off this idea at all.)
b) Show the RSPCA some love. The RSPCA will return the favour.
c) Show your pets some love. The RSPCA will return the favour.
d) Allow the RSPCA to show your pets some love. Your pets will love them for it.
e) None of the above.

Is the visual supposed to be a good thing or a bad thing? The dog is voluntarily cleaning up after himself because he's loved? Or is he unloved and he's trying to clean up after himself to become loved? In all three of these ads, the pet is cleaning up after itself. I have yet to find a pet who demonstrates its love to me in this manner. And yet, all three "ideas" use this device, so I guess it has some meaning that is unclear. This ad is to cunning to be understood.

Guest
JPhilly's picture

Yeah, this is REALLY obvious to me. Us and we=the pet! Nice ad, and very cute dog!

JPhilly
Activity Score 173
Student- Ohio University |

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Website: http://jakephillips.net
Blog: http://jakephillips.wordpress.com

Guest's picture

Does a dog have five fingers?

Guest
CurryJ's picture

A dog may not have five fingers....a glove sure does.

CurryJ
Activity Score 949
Copywriter |

================================================
I think; therefore I am

Guest's picture

I wish I had done these. They are just awesome.

Guest
Guest's picture

Great work, boys. You've nailed it. To all the people who don't get it, please quit from advertising right now. Stick to digging holes or something.

Wildy

Guest
mediajunkie's picture

the point is not whether those in advertising will get it - will the reader/viewer get it? i certainly don't...

mediajunkie
Activity Score 26
LeeHarvey's picture

Normally I'd say the only good dog is a dead dog* but where can I get one of these?

*before you petlovers start posting your angry comments; I was just kidding

Oh by the way, nice ad! 8/10

LeeHarvey
Activity Score 3045
Creative Director
Audrius Kubrik's picture

Freakish.

Audrius Kubrik
Activity Score 828
Vilnius
Guest's picture

What is the insight here?

Guest
spacecadetglow's picture

this makes no sense. i get the "concept" but it is too far-fetched to be effective. at most, it elicits an "aww, cute/funny" response.

spacecadetglow
Activity Score 247
Graphic Designer
Guest's picture

Spacecadetglow - are you a client? Seriously? Have you not heard of exaggeration being used in advertising?

Guest
Guest's picture

exaggeration is great when it makes a point. when there is no idea in the ad, what is the point of exaggeration?

Guest
everartz's picture

good work... i like the direct connection

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

what direct connection? i should love my pets? i already knew that. what does this ad tell me? what is the insight? a lot of people on this thread are saying they like it, but why?

Guest
rolling.stone's picture

cute dog :)

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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