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Horse

Campaign
Agency Network: 
Published/Aired: 
April 2010
RSPCA:  Horse
RSPCA Print Ad -  Horse

Also From This Campaign 2

Description

Advertising Agency: M&C Saatchi, Melbourne, Australia

Print advertisement created by M&C Saatchi, Australia for RSPCA, within the category: Public Interest, NGO.

Caption

Help neglected animals leave their old lives behind. Visit second-chance.com.au
RSPCA for all creatures great & small.

Creative Director: Steve Crawford
Deputy Creative Director: Doogie Chapman
Art Director: Lana Daubermann
Copywriter: Stephen Justice
Retoucher: Ed Croll
Account Manager: Helen Walker
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Highest Rated

Jon-Paul Mountford's picture

I'd say the horse (and the dog) could show a little more enthusiasm for their new life.

Could have been pushed a little further toward activities the animals enjoy (jumping running etc..etc..) as the breaking through the skin thing has been done quite a lot for humans.

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Adaddicted's picture

seems he is not happy with his new life!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

morse's picture

Very nice photoshop work.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jon-Paul Mountford's picture

I'd say the horse (and the dog) could show a little more enthusiasm for their new life.

Could have been pushed a little further toward activities the animals enjoy (jumping running etc..etc..) as the breaking through the skin thing has been done quite a lot for humans.

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Appolonia's picture

mmmmm...na! and i agree , he doesnt seem happy with his new life

Appolonia
Activity Score 298
Copywriter at memark branding agency
perromalo's picture

I love the picture

perromalo
Activity Score 429
Creative Director at Mateo&co
Molecule's picture

thsi has been done for United Way, and better. not enough difference between old horse and new horse.

Molecule
Activity Score 435
Copywriter
Aphex's picture

COBRAHORSE!!!

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

rajesh_keyaar's picture

nice idea

rajesh_keyaar
Activity Score 236
pwucel's picture

Idea is great... but it does not synchronize to the message... well creative is not A to A or B to B, at least related! Does horse and dog changed skins? May be a snake! They feel-off naturally and leave their old life. ( RSPCA for all creatures great & small! )

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
BLACKPIXEL's picture

too gud

BLACKPIXEL
Activity Score 468
Graphic Designer
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