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Invasion, 1

Campaign
Agency Network: 
Published/Aired: 
April 2009
Rozenlandia:  Invasion, 1

Description

Print advertisement created by Script, Brazil for Rozenlandia, within the category: Gaming.

Caption

Let your children make the most of their childhood before it ends.

Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Director / Illustrator: João Paulo Medeiros
Copywriter: Guilherme Figueira
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corndogfuneral's picture

And they all seem to be the same ad with different executions, albeit interesting executions. I guess you could argue that one is about Social pressure: Lipstick. One is about work or school?: Erasers and test tubes?. ANd one is about financial responsibility: Money. So I retract my "same ad comment". I give this one a higher score on more interesting toys as well.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

The scary adult items could look a bit more evil, and not so bright and cheery... but this campaign has a nice thought behind it. Also, I assume the line is better written in Portuguese.

Guest
Guest's picture

Very good concept and nice art direction!

Guest
Tonits's picture

Ufff...

Tonits
Activity Score 349
NastyJester's picture

I really like them. Scaring parents into buying toys for their kids, just to see their innocent faces light up with childish glee one last time... before they become a bunch of cheap tarts and sell-out, corporate whores like ourselves. Makes me want to break out the Lego and dedicate the rest of this dreadful Friday afternoon to building a huge castle.

In fact...

"When's this brief due Boss?"

"Yesterday."

...well there's that idea shot to shit. Great ads though.

NastyJester
Activity Score 740
Copywriter
Guest's picture

very good art direction, and good concept !

Guest
Gualcor's picture

Hi! im the recepcionist of Script, Rio de Janeiro, Brazil
they told me to say this.
Very good art concept and good direction! hihi (giggles)

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture

hi if you did that they told you so, i only feel sorry for you !! poor person dont have your own opinion !

Guest
Guest's picture

Good stuff!

Guest
Guest's picture

This won a silver lion in 2007. Its brazilians copying brazilians. Again.

http://www.ccsp.com.br/busca/busca.php?t=terra+cannes+2007&SearchArea=...

Guest
Guest's picture

very different concept... that one you posted isnt "adult things" "destroying" childhood, is just some porn content on web that is "hide" beetwen child content...

Guest
Guest's picture

Oh, ok, sorry Mr. Figueira

Guest
Guest's picture

Brilliant ilustration!
I think that the " grow up army " its a fantastic point of view!

Guest
kai539's picture

nope, the art direction could have been better
but very nice idea indeed

kai539
Activity Score 244
Nanyang Academy of Fine Arts
Guest's picture

For me is the same thing that TERRA does.

Guest
Guest's picture

Not the same. Diferent concepts
I like them. Nice ilustration!
good work.

FEA&TY PO

Guest
Guest's picture

Some concept changing only words. Same thing. Old art direction that that mean nothin with the concept. Looks like old F/Nazca ad for Zoomp. For me it is a crappy.

Guest
Guest's picture

Very nice work!

Guest
Guest's picture

Cool art.

Guest
Guest's picture

Hi! I´m Artplan´s recepcionist...

I think the art director is very good also extremely cute.

I love the illustration but I still prefer the art director...

Guest
Guest's picture

WWOWW!

Very beautiful !!!!
Good ad
\very different concept. The end of a child age!!! // Perfect!

Cott/a

Guest
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