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Parachute flare

Campaign
Agency Network: 
Published/Aired: 
May 2011

Description

Print advertisement created by DDB, New Zealand for Royal NZ Coastguard, within the category: Public Interest, NGO.

Caption

This time, we’re the ones asking for help.

Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Art Director: Brett Colliver
Copywriter: Simone Louis
Photographer: Steve Boniface
Retoucher: Gordon Moir
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purshotham's picture

All 3 ads are good...

purshotham
Activity Score 457
Nike Diesel's picture

I like the twist in the idea, but the executions could be more interesting. Feels like "first thought" and very obvious IMHO.

Nike Diesel
Activity Score 13630
Art Director
Manoma's picture

Excellent... and beautyfull ;-)

Manoma
Activity Score 1108
Copywriter
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