Description
Print advertisement created by DDB, New Zealand for Royal NZ Coastguard, within the category: Public Interest, NGO.
Caption
This time, we’re the ones asking for help.
Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Art Director: Brett Colliver
Copywriter: Simone Louis
Photographer: Steve Boniface
Retoucher: Gordon Moir
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Art Director: Brett Colliver
Copywriter: Simone Louis
Photographer: Steve Boniface
Retoucher: Gordon Moir
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Jun 06, 2011 - 12:37Nike Diesel
I like the twist in the idea, but the executions could be more interesting. Feels like "first thought" and very obvious IMHO.
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