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Agency Network: 
Published/Aired: 
May 2011
Royal NZ Coastguard:  Lanes
Royal NZ Coastguard Print Ad -  Lanes

Description

Print advertisement created by DDB, New Zealand for Royal NZ Coastguard, within the category: Public Interest, NGO.

Caption

When was the last time you practiced your 30KM freestyle?
Coastguard
Out here we're your only hope

Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Art Director: Lisa Fedyszyn
Copywriters: Jonathan McMahon, Rory Mckechnie
Art Director: Damian Galvin
Deputy Creative Director: Regan Grafton
Head of Art: Dave Brady
Retoucher: Gordon Moir
Account manager: Nisa Solipo
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pierrelastname's picture

no no... done by italian agency.

pierrelastname
Activity Score 2869
Copywriter
Rijesh's picture

Guys plz have a look at this video and let me know if you are inspired.

http://www.youtube.com/watch?v=Iv7hwVok2Hk

Rijesh
Activity Score 14
morse's picture

Very nice. Got a link?

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

everartz's picture

"Out here we're your only hope" doesnt it sound negative or threatening?? besides art is too gloomy. it all has negative feeling

everartz
Activity Score 7613
Art Director |

| everartz |

Themadartist1972's picture

good AD but copy should be revised

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
agappehp's picture

interesting work like

agappehp
Activity Score 108
Graphic Designer at Ideia Publicidade
arke1's picture

Hmm pretty similar retouch to what the guys at platinumfmd produced...forget the agency though.

http://funnyartpictures.com/pics-funny-stuff/?images/midsize/computer-...

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

shahidali's picture

Loved the idea and the copy. Visually, the art work could been done to make the swimming pool comparison more obvious, but then, it would have killed the fun in the copy.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

luispiter's picture

me encanto...

luispiter
Activity Score 2756
comunication
sandipkayal's picture

great art

sandipkayal
Activity Score 274
Art Director at LOWE LINTAS |

a CREATIVE drop

ace85le's picture

I think this is fantastic! Nice concept, visual and copy.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

mamn's picture

Good job!

mamn
Activity Score 100

Mamn

pablito.miuzzato's picture

nice but I think that its something wrong with this execution...

pablito.miuzzato
Activity Score 54
Graphic Designer
jackblack's picture

Not bad.

jackblack
Activity Score 2363
Art Director
bathsheba's picture

Love it, but also I don't get the feeling of the 30k's here.
I heard a story of a photographer who was left by a diving boat that didn't count him back in at sea. He had to ditch his gear and spend the next 8 hours swimming to get back to land.
The story sounded scarily epic.
This visual doesn't quite give me the 'epic' enormity of having to do something impossible just to survive.
Still though, love the thought.

bathsheba
Activity Score 220
Creative Director at Leo Burnett
krautland's picture

interesting ad, poor copywriting.

krautland
Activity Score 3214
Art Director at erm... no calls please.
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