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Spirit

Campaign
Agency Network: 
Published/Aired: 
January 2009
Royal Life Saving:  Spirit

Description

Print advertisement created by 303 Group, Australia for Royal Life Saving, within the category: Public Interest, NGO.

Caption

Almost half of all adult drowning deaths involve alcohol.
Don't drink and drown.

Advertising Agency: 303 Group, Perth, Australia
Creative Director: Lindsay Medalia
Art Directors: Richard Berney, Bryan Dennis
Copywriter: Davood Tabeshfar
Photographer: Electric Art
Retoucher: Electric Art
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Highest Rated

Crisp One's picture

it woulda been better if they photoshoped up an ice cube that looked like a dead floating body, with depth and all.

Crisp One
Activity Score 2005
Other at New York
Guest's picture

LAME!!!!

Guest
Guest's picture

real lame!

Guest
Guest's picture

skinny dip responsibly

Guest
Crisp One's picture

it woulda been better if they photoshoped up an ice cube that looked like a dead floating body, with depth and all.

Crisp One
Activity Score 2005
Other at New York
Guest's picture

Beautiful art, lame idea.

Guest
santorini's picture

don't think this is gonna pull attention to quit drinking... but nice visual...

santorini
Activity Score 60
Copy Writer, Paper Rhyme, Dhaka, Bangladesh |

smile plz!!!!

Guest's picture

"Bartender, first idea on the rocks please"

Guest
Blair Semenoff's picture

Hey what kind of drink do you think this is??? I'm guessing Vodka & cranberry.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

dont drink and drown. if u wan just drown :P

Guest
Guest's picture

public service ads need to move you towards changing ur habits, not make u laugh!!! the copy sux big time!

Guest
Guest's picture

Aw c'mon ppl. this may not be great. but it aint bad. we've seen worse-admit it.Not great but good.

Guest
Guest's picture

First cut at One Show. Not so lame.

Guest
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