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Published/Aired: 
January 2009
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Royal Life Saving:  Beer

Description

Print advertisement created by 303 Group, Australia for Royal Life Saving, within the category: Public Interest, NGO.

Caption

Almost half of all adult drowning deaths involve alcohol.
Don't drink and drown.

Advertising Agency: 303 Group, Perth, Australia
Creative Director: Lindsay Medalia
Art Directors: Richard Berney, Bryan Dennis
Copywriter: Davood Tabeshfar
Photographer: Electric Art
Retoucher: Electric Art
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叶颢's picture

不够美。。。也不需要广告语,如果把杯子中间的的人处理得特别唯美(死亡的凋零美),会不会形成比较特别的对比了?

叶颢
Activity Score 168
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Guest's picture

想法不错,略显复杂

Guest
Guest's picture

dont drink and drown haha, nice tip for the ones planning that

Guest
drivesmart's picture

that's coca-cola? maybe pepsi? =))

http://drivesmart.wordpress.com

drivesmart
Activity Score 7
Managing Director Smart Media Vision
Guest's picture

呵呵 终于见到中文了

Guest
叶颢's picture

英语水平不太好,很多时候表达不到位,所以才用中文才表达的。

叶颢
Activity Score 168
AD
Guest's picture

Tantalizing. Refreshing. Sobering.

Guest
Guest's picture

"don´t drink and drown" is probably the best advice since the "don´t eat cake and die in a car accident" campaign

Guest
santorini's picture

don't go to a pool to swim after drinking... you can do everthing else... is this the message here!!! pardon me if i misunderstood...

santorini
Activity Score 60
Copy Writer, Paper Rhyme, Dhaka, Bangladesh |

smile plz!!!!

Guest's picture

For some reason I don't think they're talking about your little backyard swimming pool or your community pool...

How about Indian fucking Ocean???

Guest
Guest's picture

Well, the verse "Don't drink and drown" might sound silly but in fact it carries a meaning. Very important meaning.

Guest
Guest's picture

In Queensland we lose a bunch of idiots every year to drinking and drowning. It's not relevant everywhere, but in Australia it's culturally pertinent. Beautiful and chilling idea.

Guest
Blair Semenoff's picture

Sh*t I had to read who sponsored the campaign to actually believe the statistic. Good campaign since is has to do with facts.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

ผม รัก คุณ

Guest
Guest's picture

don't eat bananas and dance.

Guest
Guest's picture

How many art directors does it take to shoot a glass of beer?

Guest
Guest's picture

some who don't have anything of value to say will say something anyway.
So what if it took all that many art directors. Jeez!
Its well done and relevant!

Guest
mark3r's picture

The guy was shot from a close angle making his right arm look huge. Funny.

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

no just the art director and the production artist...everyone is an art director

Guest
Guest's picture

bet the CD came up with the idea of putting the people inside the drink

Guest
Guest's picture

good. not great. just good.
(i've seen worse ads in this site. this isn't half bad. BUT cpould have done a lot better.)

Guest
Guest's picture

but if I drink coffee...and drown?

Guest
Guest's picture

great message

Guest
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