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Lost In Translation

Agency Network: 
Published/Aired: 
July 2020
Royal Australian Navy: Lost In Translation
Royal Australian Navy: Lost In Translation
Royal Australian Navy: Lost In Translation
Royal Australian Navy: Lost In Translation
Royal Australian Navy Print Ad - Lost In Translation
Royal Australian Navy Print Ad - Lost In Translation
Royal Australian Navy Print Ad - Lost In Translation
Royal Australian Navy Print Ad - Lost In Translation

Description

The Royal Australian Navy has launched a new campaign promoting Cryptologic Linguists whose primary role is to translate languages. While Artificial Intelligence plays an important role in the modern workforce, it doesn’t always get it right when it comes to language translations. This campaign takes those mistakes and highlights them. Using sophisticated A.I., the advertising takes real mistranslated lyrics, movie quotes and phrases and uses them to highlight the importance of humans in these roles.

Print advertisement created by WPP, Australia for Royal Australian Navy, within the category: Public Interest, NGO.

Advertising Agency: VMLY&R Melbourne , Melbourne , Australia
Executive Creative Director: Jake Barrow
Associate Creative Director: Kieran Moroney
Associate Creative Director: Shane Geffen
Designer: Fabio Lima
Agency Producer: Aaron Rocca
Agency Producer: Catherine Bonny
Account Director: Bindy Bassingthwaighte
Account Manager: Gabrielle Sandel
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