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Agency Network: 
Published/Aired: 
January 2010

Description

Print advertisement created by Y&R, Australia for Royal Australian Navy, within the category: Professional Services.

Caption

Navy. The team works.

Advertising Agency: George Patterson Y&R, Melbourne, Australia
Executive Creative Director: Ben Coulson
Art Director: Chris Northam
Copywriter: Simon Bagnasco
Photographer: Andreas Smetana
Retoucher: Electric Art
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zerocool's picture

I think this is interesting, but all this illustrates is teamwork and co-ordination, not very persuasive.

zerocool
Activity Score 455
saidukaringa's picture

Is it interesting?..... Is it showing the responsibility of navy...? is it mean that other military regiments are not a team work......?... Once it is OK... not thrice.
Any way Nice visual!

saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

Brain-Art's picture

Good art direction. Not convinced by the copy though, doesn't represent something that persuasive as you need for this kind of campaing

Brain-Art
Activity Score 1101
Graphic Designer
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