Description
Print advertisement created by Y&R, Australia for Royal Australian Navy, within the category: Professional Services.
What will surface as a submarine?
Executive Creative Director: Ben Coulson
Art Director: Ant Simmons
Copywriter: Alex Wadelton
Producers: Jonathon Eadie, Lauren Rosen
Account Director: Julian Bell
Agency Producer: Sam Joy
Retouchers: Innes Robins, Bruce Bigelow
Photographer: Josh Tam
Typographer: Bruce Bigelow
Account Manager: Heather Pennell
Production: Electric Art
This ad is interesting visually, and the copy ties everything together well. Good job
Fail. Those who like this should ask themselves the question "Will this campaign help attract new recruits?" Very unlikely.
You're right...it doesn't do a very good job of this. The visual is great though.
Thank god, i thought i was the only person on here who actually cared whether it will actually help with the clients objectives!
I don't even think its a good idea, to be honest, it has been done before
visual clearly goes with the . . . word CONFIDENCE
move ahead with full confidence. Royal Australian Navy. good work.
"If you are irritated by every rub, how will you be polished?"
— Rumi
I think the visual is ok, but the copy let it down.
Art director gone wild! For the concept, it just hinges on the word 'surface'. And as said above, I too doubt this'll lead to many recruits.
If it's to recruit new people in the marine army, I don't know if it will work: it's scary to me (but maybe for big boys it's exciting)! xD
great visual and AMAZING typography job.
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
Splendid !!
Yes MidasTouch : i think you are right, but the role of this type of announcement is also to make a selection.
In that way, i remember, an Recrutement announcement for the London Police,
showing a Punk spiting on Policeman face, which one was staying straight an calm,
and the body,was saying something like :
"if you are able to endure this, you can send your candidature..."
PS
(if somebody got it, i search it since a long time ;^)
nice series of a difficult category
Impressive visual. This is one of the ads that wont win awards but work instead.
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