Basketball

Campaign
Agency Network: 
Published/Aired: 
October 2009
Roxy Lou:  Basketball

Description

Print advertisement created by CCT, United States for Roxy Lou, within the category: Recreation, Leisure.

Caption

This thing is called a basketball. If you were in better shape, it might be more familiar to you.

Advertising Agency: CCT Advertising Denver, Colorado USA
Creative Director: Cameron Bridges
Copywriter: Chase Claussen
Log in to post comments
shitmonk's picture

muhahaha
brutal
i think this fat world deserves these kinds of humiliating copies, could tone it down just a little bit, and make the "it might be more familiar to you" copy into something that implies the feel of the basketball but not the image of it. like "it's got rough, spotty surface but you wouldn't know" or similar because everyone knows what it looks like.

shitmonk
Activity Score 455
atb2005's picture

Premise is not that bad; it's true that if you don't exercise certain things would be "less familiar" to you. I just don't like that "this thing is called" part. It's a little patronizing.

atb2005
Activity Score 13489
JayP's picture

I watch TV. I know what is that thing called. How will I get in good shape because I know about the ball? What is the product connect?

JayP
Activity Score 22
Copywriter
LeroyChristian's picture

hahhaha the copies are niceee

LeroyChristian
Activity Score 372
Other at Nanyang Academy of Fine Arts
Guest's picture

nice concept.. i like

Guest
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