Rothmans
Published/Aired:
June 2006Posted:
June 29, 2006
Description
Advertising Agency: GMASCO Marketing Communications, Dubai, UAE
Medium: Posters in prominent Malls
Copywriter: Kumar Ganesan
Art Director: Kiran Rao
Photographer: Nadir Bilgramy
Medium: Posters in prominent Malls
Copywriter: Kumar Ganesan
Art Director: Kiran Rao
Photographer: Nadir Bilgramy
Highest Rated
Jul 05, 2006 - 2:06sunil_nair
I wonder what has hit Mr. Naveen here? There is no concept in the ad. Neither does the ad make any attempt to make the smokers to avoid smoking nor does it discourage the non-smokers to stay away from it. Above all there is no focus on the ill effects of smoking. What if the brand was really named ROTMANS, would it make any difference?
Copywriter
Jul 05, 2006 - 2:06sunil_nair
I wonder what has hit Mr. Naveen here? There is no concept in the ad. Neither does the ad make any attempt to make the smokers to avoid smoking nor does it discourage the non-smokers to stay away from it. Above all there is no focus on the ill effects of smoking. What if the brand was really named ROTMANS, would it make any difference?
Copywriter
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