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Guest's picture

i liked the way the copy forms imagery...brilliant stuff.
sahil

Guest
Mudith's picture

good copy and execution...but not too sure of the context though..the ad implies that the daughter would have stayed at home and taken care of the dad..isn't this reinforcing the same gender stereotype this campaign is trying to break.

Mudith
Activity Score 6
Copywriter at Saatchi & Saatchi, Colombo
gravity's picture

+1... couldn't explain it better.

gravity
Activity Score 181
Art Director at Sistemsensin
Guest's picture

yet another brilliant example of how copy and poetry can be married sometimes so effortlessly

Guest
Misstree's picture

Doesn't the daughter also get married and move away?? strange logic...but i like the way it's written.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

Guest's picture

bad type,yet beautiful layout

Guest
jackmancer2017's picture

Very nice copy, not sure about the ad itself. It looks like a MS DOS screen ^^

jackmancer2017
Guest's picture

“And the daughter he almost had” --- a line that truly creates a storm! Issues like these frankly need an emotional route and not logical, to get conveyed. Coz no matter which country u r in, to which mindset u belong, the absence of a girl child always makes a difference! This emotion is rightly captured. Worth reading. I like it !

Guest
kripaakar's picture

Brilliant copy.. this an example of copy dominating art....

kripaakar
Activity Score 522
Administrative
PERP's picture

I'm sorry, but I don't agree, it does not work for me; it's just too long and it approaches a very sensitive subject in an almost "clinical" and rather depressive point of view..

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

agk's picture

strong copy ad...nice execution also

agk
Activity Score 81

Amruta

Guest's picture

boring, uninspired, sounds like a lame story your CD told you not to tell during the pitch meeting.

Guest
Guest's picture

boring? uninspired?

sigh!

dear GUEST, my sympathies with u. u probably didn't understand the copy.

there's, as you wouldn't know, a thin line of demarcation between knowing english and understanding it.

anyways... i like your 'lame story' line. did your CD suggest it to you?

tk care n God bls. Joseph.

Guest
salil07's picture

it's almost five years since you wrote this. and no wonder you used Guest for your name. i hope you have become wiser. maybe you did not have a good day and decided to spew putrid filth in the form of your comment.

salil07
Activity Score 143
Creative Director |

Hand on my heart

UsernamePassword's picture

Love the copy. Not sure it's fitting into this ad though. Copywriters should try writing a book, and not end it forcefully. I like a story that ends and leaves you nowhere...

UsernamePassword
Activity Score 16
Guest's picture

The idea made me think of "Lost generation"

Guest
sandipkumar's picture

fantastic. hard hitting

sandipkumar
Activity Score 16
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