Firecrackers

Campaign
Agency Network: 
Published/Aired: 
March 2010
Rotaract Club of Mumbai:  Firecrackers

Description

Advertising Agency: Publicis, Mumbai, India

Print advertisement created by Publicis, India for Rotaract Club of Mumbai, within the category: Public Interest, NGO.

Caption

Over 1 million children are secretly employed in industries across India. To end this exploitation, log on to www. rcmsp.org and vote for the use of 'No Child Labour' labels on products.

Executive Creative Directors: Ashish Khajanchi, Prasanna Sankhe
Creative Directors: Akash Das, Vivek Rao
Art Directors: Ashish Phatak, Siddhesh Khatavkar, Snehal Bhuvad
Copywriter: Denise D'Silva
Illustrator: Sahebrao
Photographer: Avadhut Hembade
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zerocool's picture

I wish this was a direct mail with real fire crackers inside.

zerocool
Activity Score 455
Misstree's picture

Love this campaign...but u can barely make out the children in this one!

Misstree
Activity Score 423
Copywriter |

.............................

Not all who wander are lost.

BrettB's picture

weakest of the lot

BrettB
Activity Score 16
Art Director
silvi's picture

Children are very small here

silvi
Activity Score 4134
Copywriter
Blashyrkh's picture

Even if there is no child image, this one shows children involved in dangerous industries. This piece works better than other ads for me.

Blashyrkh
Activity Score 32866
Art Director
artcat10's picture

nice it is!

artcat10
Activity Score 27
Art Director at dentsu |

nandakumar

sreekumarrama's picture

This is of course nice idea, but done in 2002 for UNICEF and won Cannes Lion 2002 Press Gold.

http://www.coloribus.com/adsarchive/prints/against-child-labour-tennis...

sreekumarrama
Activity Score 8
art.vs.commerce's picture

weak

art.vs.commerce
Activity Score 562
Art Director
ek kanya's picture

superb stuff, ashish! nice!

ek kanya
Activity Score 806

am an advertising junkie | read my flog at http://www.desicreative.com/forum

art one's picture

no no .....the first to were great, hung together well, was thinking nice little campaign........ then this. The execution on this one makes it look like it's a completely different ad to the other 2. blind.

art one
Activity Score 68
anHiiieeta's picture

superb campaign idea ! cheers!

anHiiieeta
Activity Score 324
Art Director
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