Agency Network: 
Published/Aired: 
March 2010
Rotaract Club of Mumbai:  Batik

Description

Advertising Agency: Publicis, Mumbai, India

Print advertisement created by Publicis, India for Rotaract Club of Mumbai, within the category: Public Interest, NGO.

Caption

Over 1 million children are secretly employed in industries across India. To end this exploitation, log on to www. rcmsp.org and vote for the use of 'No Child Labour' labels on products.

Executive Creative Directors: Ashish Khajanchi, Prasanna Sankhe
Creative Directors: Akash Das, Vivek Rao
Art Directors: Ashish Phatak, Siddhesh Khatavkar, Snehal Bhuvad
Copywriter: Denise D'Silva
Illustrator: Sahebrao
Photographer: Avadhut Hembade
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Highest Rated

Adaddicted's picture

clever execution!

Adaddicted
Activity Score 3403
Art Director |

withalltherespects

Marlus Lau's picture

Great artwork.

Marlus Lau
Activity Score 1788
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Prime83's picture

I am not convinced with the series.

Prime83
Activity Score 489
Creative Director at Huella Publicidad
Adaddicted's picture

clever execution!

Adaddicted
Activity Score 3403
Art Director |

withalltherespects

michelangelo's picture

very very nice.

michelangelo
Activity Score 656
tsea's picture

cool. would be even cooler if it was an ambient ideaa really made of fabric and not a print ad.

tsea
Activity Score 123
Other |

tsea

wildbore's picture

good use of new media. effective.

wildbore
Activity Score 749
Creative Director at - - -
BrettB's picture

good idea. gets a bit lost in the other two, especially the firecrackers. think they could have found a way to make it feel a little less repetitive, but all in all a good campaign.

BrettB
Activity Score 16
Art Director
CopyRight's picture

really great idea, I love it

CopyRight
Activity Score 711
silvi's picture

This is wonderful idea!

silvi
Activity Score 4134
Copywriter
Blashyrkh's picture

Children have made a very artistic product. What's wrong in here?

Blashyrkh
Activity Score 32866
Art Director
sreekumarrama's picture

This is of course nice idea, but done in 2002 for UNICEF and won Cannes Lion 2002 Press Gold.

http://www.coloribus.com/adsarchive/prints/against-child-labour-tennis...

sreekumarrama
Activity Score 8
tantrik_indian's picture

Lousy scam and degrading your own country. Shame on you &#!$#&@%s

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

desiideas's picture

How is it a scam? And how is it degrading India. Pls explain...... Stating facts is not degrading...

desiideas
Activity Score 88
Copywriter, Rediff.com
tyro's picture

@tantrik - try accepting reality first.. look around

tyro
Activity Score 28
Bangalore, India
mk86's picture

Child labor is not a scam. It's a reality across the world and especially in India. Also, tantric Indian, if you're going to make a comment and expect people to take you seriously, perhaps you should change your screen name.

mk86
Activity Score 82
Copywriter at Student |

Meg

art.vs.commerce's picture

this one feels stronger

art.vs.commerce
Activity Score 562
Art Director
ek kanya's picture

liek it!

ek kanya
Activity Score 806

am an advertising junkie | read my flog at http://www.desicreative.com/forum

funky_frogii's picture

VERY NICE......

funky_frogii
Activity Score 2516
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

rolling.stone's picture

excellent work ashish

rolling.stone
Activity Score 2731
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

muhammadazam@dhamidi.com's picture

stolen my heart :*

muhammadazam@dh...
Activity Score 34
Creative Director at Creative Manager
Guest's picture

were it happening, from field to working place(mill)

Guest
Guest's picture

good work to convey msg...

Guest
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