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Fish

Campaign
Agency Network: 
Published/Aired: 
August 2012

Description

Print advertisement created by Strange Idea, China for Ronda, within the category: House, Garden.

Caption

Extremely Sharp

Advertising Agency: Strange Idea Ad, Beijing, China
Creative Director: Tif Chen
Art Directors: King Chen, Tony Li
Copywriter: Wendy Wang
Illustrator: Chen Lei
Photographer: Chen Lei
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Highest Rated

kaustubhmax's picture

I have got it when Mr.Omar has explained............what about target class?

kaustubhmax
Activity Score 55
Other
Black Hour's picture

It's easy to miss it but there is an idea here, look closely (yes the execution is bad)

I was thinking that the print was bad with a weird shadow effect but they are actually using the back of the knife, that's why they say "extremely sharp".

Pretty sure the idea is stolen though...

Black Hour
Activity Score 368
feysal's picture

aaaaaah i see it cool. thanks

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

kalpesh78's picture

very difficult to notice. if you don't explain the idea. thank you black hour.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Black Hour's picture

You're welcome.
I got lucky, thanks to Ads of the world ant it's non-existing app for smartphones I accidentely made a bigger close up than what I wanted, that's how I noticed.

Pretty sure that 90% will miss it since it's for print.

Black Hour
Activity Score 368
omarjongar's picture

it's not advantage being the back of knife is sharp, it's dangerous

omarjongar
Activity Score 90
Art Director at Kijamii
kaustubhmax's picture

I have got it when Mr.Omar has explained............what about target class?

kaustubhmax
Activity Score 55
Other
fredrik_t's picture

I thought maybe they dropped the fish and the fruit onto the knife? No? That made more sense to me altough the idea still is very "used".

fredrik_t
Activity Score 10

Art director | Strategic creative

kaustubhmax's picture

Agree with you Mr.Fredrik

kaustubhmax
Activity Score 55
Other
joelapompe's picture

this one (made in 2008) was better :
http://adsoftheworld.com/media/print/wmf_knives_fish

joelapompe
Activity Score 3863
kleenex's picture

I fully agree.

kleenex
Activity Score 53276
Web Designer/Developer
Temple's picture

Well, this one probably tops the fake ads 2012 category.

Temple
Activity Score 11341
Creative Director
12am's picture

it took the whole page of discussion to figure out the idea.

12am
Activity Score 88
Art Director at TBWA Singapore
Nurse Bell's picture

If it needs this much discussion to figure out then it's not a great or good idea.

Nurse Bell
Activity Score 156
robthelad's picture

In short. It's awful.

robthelad
Activity Score 120
Copywriter at Mobious Ltd & Rare Bit Ltd
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