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Agency Network: 
Published/Aired: 
August 2007
Romanian Traffic Police:  Honda

Description

Print advertisement created by Mercury 360, Romania for Romanian Traffic Police, within the category: Public Interest, NGO.

Caption

Get used to seeing us in the mirror!

Advertising Agency: Mercury 360, Bucharest, Romania
Art Director: Ionut Rusu
Copywriters: Elena Negrescu, Adi Pasarica
Creative Group Director: Liviu Turcanu
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JopyCunior's picture

imho copy is weak, but i like this ad.

JopyCunior
Activity Score 223
Copywriter
sirvan's picture

Yeah, the idea is solid. But the copy is bad. ...maybe it's just the "!" that needs to go.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

A stranger abroad's picture

So-so idea. Not bad. Not great.

But is it really so hard to get a native English speaker to check the copy? Heck, I'll do it for free:

Get used to seeING us in the mirror. (though I am sure this can be expressed better, I'll stick to proofreading).

More than 60% of accidents involving motorcyclists are caused by the negligence of car drivers not looking in their rear-view mirrors.

The last line is just too awkward to fix. It needs to be replaced by something simpler like: 'Always look for motorcyclists in traffic.'

A stranger abroad
Activity Score 427
Copywriter at Singapore
Guest's picture

awareness regarding disciplined or undisciplined (daredevil) motorcyclists in traffic ?

Guest
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