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Cocktail glass

Campaign
Agency Network: 
Published/Aired: 
April 2009
Romanian Traffic Police:  Cocktail glass

Description

Print advertisement created by Mercury 360, Romania for Romanian Traffic Police, within the category: Public Interest, NGO.

Advertising Agency: Mercury 360, Bucharest, Romania
Art Director: Ionut Rusu
Copywriter: Alexandru Malaescu
Creative Group Director: Liviu Turcanu
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slowrider's picture

two times the same - why?

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Wordnerd's picture

if raeidng sutff had anthying to do wtih dirving, mybae tihs wluod be a good ad

Wordnerd
Activity Score 6692
Copywriter
gdkid2004's picture

make the text using road sign prob better?

gdkid2004
Activity Score 24

_______________________________
Design has to work, art doesn't.

everartz's picture

i feel there is something wrong about this ad, why should the text be placed on the asphalt in the shape of a wine glass? if we have to say, ok we want it this way, then why should the letters be flipped? and if both points were justified why the would i want to read the mixed letters so quickly!!!!! GEEZ!!!!!

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

because you`re sober (i presume so)

Guest
Blashyrkh's picture

Ok the only thing attractive in these is the text in the shape of the object. This Cmabrigde Uinervtisy rscheearch is becoming like internet slang.

But lets be real, this looks very interesting to the public.

Blashyrkh
Activity Score 32890
Art Director
kbaudelaire's picture

hahaha im surprised at this ads... they suck because #1 if you're supposed to read them while sober...the message is not memorable... #2 if you're supposed to read them while drunk, i'm sure mixing up the letters and placint text in awkward positions really helps a slow brain to understand the message... #3 considering the target audience... abstract messaging like this showed to be the least attractive to the drinking population in some focus group we did a couple months ago... and #4 this same idea has been done 1000 times before. :D.

kbaudelaire
Activity Score 54
Advertising |

::: kbaudelaire

alexander_bickov's picture

Great antialco message. Text can be blured

alexander_bickov
Activity Score 3279
Checho's picture

just one word, done!

Checho
Activity Score 313
Guest's picture

I think this page is for critics, bad critics. They've seen it all. They know it all!! If you just stop being so hater and make more constructive critics, this page would be more helpful..but you just can't read the comments, 97% of them are in a hater tone.

Guest
Guest's picture

I agree. Somehow I realize that most of the people that criticize those ads are not even publicists because most of their comments are "Don't get it". So their opinnion is meaningless.

Guest
Wordnerd's picture

do you realize the most important thing about an ad is a clear idea? one, that people GET?

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Is it just me or is there a grammar mistake... past tense then present tense... hm... ?

Guest
Guest's picture

hiiii!!! "if your life depended" is not past tense.

Guest
NatalieM's picture

I understand what they were trying to do, but the fact is you can read it correctly or jumbled in the same amount of time. The brain is an amazing thing.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

almost... the same. that's the point. if you lose only a fraction of a second, you're done.

Guest
Guest's picture

What if your life depended on writing more than one headline.

Guest
Guest's picture

why is the word: 'fast' spelt incorectly?

Guest
Guest's picture

"FATS" not "FAST"

Guest
Guest's picture

hiiiiiiiiiiiiiiiiiiiiiiii
i`m arash,i need good girl friend please answer

Guest
Guest's picture

I bookmarked this link. Thank you for good job!,

Guest
Guest's picture

ummm... not so inspired...

Guest
theadversary's picture

Myabe, if you wuold hvae foucsed more on driving, intsead of triyng to raed siht wrtiten on the ashpalt, you wuoldn't be in a coma rghit now.

theadversary
Activity Score 30
Guest's picture

I do have one question, though: why is the message in English and not in Romanian? Is English the official language in Romania, or are they fluently bilingual? Hm... I'd give it a 'meh' standing.

Guest
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