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Tree

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Rationale: In Romania, the number of accidents involving drivers who are texting behind the wheel is increasing alarmingly. The Romanian Police wants to raise awareness around the issue, especially towards the executive type (owners of a smartphone) who regard themselves as multitasking.

Idea: Therefore, we create a “reader’s” campaign. We’ve inserted the danger into a driver’s text message, suggesting the sudden accident in typo as it happens on the road.

Print advertisement created by Publicis, Romania for Romanian Police, within the category: Public Interest, NGO.

Caption

Texting while you drive will end badly. Don't.

Advertising Agency: Publicis Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Art Director / Retoucher: Dragos Ometita
Copywriter: Andy Daniluc
Account Director: Emanuela Ionescu
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Highest Rated

Roger Keynes's picture

Nice. Black. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Tom Megginson's picture

This one just doesn't translate, does it?

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
kleenex's picture

Auto correct wins again,

kleenex
Activity Score 52674
Web Designer/Developer
d_mathis's picture

? Makes sense to me. Says tree instead of there to tell the viewer that he hit a tree and won't be right there.

d_mathis
Activity Score 38
Texas Tech University
Wordfruit's picture

That worked for me -- made me think s/he hit a tree.

But if it doesn't make sense to lots of people, then it's not the one to go with.

Does this same sentence work the same in Romanian? I'm guessing not.

Wordfruit
Activity Score 1023
Bob08's picture

In Romania there are only avenues with trees.
Let me add one three.

Bob08
Activity Score 749
shahidali's picture

Not working for me.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Roger Keynes's picture

Nice. Black. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Hater's picture

Ok ad for your client.But boring and first idea.

Hater
Activity Score 82
orangeorange12's picture

its good, but needs a bit more....

orangeorange12
Activity Score 54
Graphic Designer
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