Shoe

Campaign
Agency Network: 
Published/Aired: 
July 2010
Rolling Stone:  Shoe

Description

Print advertisement created by BBDO, Italy for Rolling Stone, within the category: Media.

Caption

The edition is limited. Fun isn't.
The new Open Rolling Stone beer is now available in only 20000 pieces.

Advertising Agency: D'Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Davide Colombo
Copywriter: Mattia Cugini
Photographer: Jacopo Benassi
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joelapompe's picture
joelapompe
Activity Score 4011
Guest's picture

oh come on!

Guest
Guest's picture

Joe is right.

Guest
Guest's picture

Oh come on, you mean that in any ad anyone cannot use any ellement from other ad??? This concept is different, here message is different..

Guest
mikeelrapido's picture

Oh come on, you mean that in any ad anyone cannot use any ellement from other ad??? This concept is different, here message is different..

mikeelrapido
Activity Score 1921
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Guest's picture

No, same concept. In this case Rolling Stone is weaker because the party, not the beer, causes people to sleep and being turned into idiots. In the ad for MTV it is MTV itself that causes that.

Guest
Hiperion's picture

Smells like italian advertising

Hiperion
Activity Score 3092
Creative Director at zinkproject Valencia
JopyCunior's picture

the ultra-old "falling asleep during parties" thing. thumbs down.
Hiperion, it's not only italian advertising, but italian clients... and agencies that prefer to sell their ass to get paid.

JopyCunior
Activity Score 223
Copywriter
Hiperion's picture

90% italian advertising is tacky.
Check out by yourself.

Hiperion
Activity Score 3092
Creative Director at zinkproject Valencia
Guest's picture
Guest
kubasagan's picture

it reminds me the Simian feat. Justice - "We are your friends" video clip http://www.youtube.com/watch?v=3_mnvcpGYyA

kubasagan
Activity Score 113
Copywriter at K2 Internet |

senior interactive copy @ K2

Guest's picture

Diesel

Guest
Hiperion's picture

Diesel? No, my friend.
This is older. Check out Kesselkramer work.

Hiperion
Activity Score 3092
Creative Director at zinkproject Valencia
H.Works's picture

I confirm that Italian clients can be a real pain in the ass.I would like to see some agencies dare to make something VALUABLE and refuse a poor brief/proposal.

H.Works
Activity Score 100
Graphic Designer at Accademy of Fine Arts, Rome
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