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Headbanger

Campaign
Agency Network: 
Published/Aired: 
January 2012
Rolling Stone:  Headbanger

Description

Print advertisement created by Oliver Voss, Germany for Rolling Stone, within the category: Media.

Caption

We all are so used to nod.
Time to shake our heads again!
Time for more Rock’n’Roll! RollingStone.

Advertising Agency: Oliver Voss, Hamburg, Germany
Creative Directors: Oliver Voss, Till Monshausen
Art Directors: Till Monshausen, Florian Zwinge
Copywriters: Oliver Voss, Florian Zwinge
Illustrators: Klaus Aßmann, Florian Zwinge, Ini Neumann
Photographer: Dominic Rose
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Divesh Mehta's picture

Nicely done

Divesh Mehta
Activity Score 78
Copywriter at Bengaluru, Paradigm Plus
CuriousPencil's picture

I only hope this was translated into English only to post here. Clumsy, awful copy across the series. When you shake your head, it means No, the opposite of Nodding Yes. I can't say whether decent copy could rescue the approach, not being a Rolling Stone reader, but I think maybe it might be best kept in German.

CuriousPencil
Activity Score 4225
Copywriter
Tom Megginson's picture

I agree. Did they really mean "bang your head"?

Even then, the ads obviously don't translate.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
jeph's picture

"Head-banging" is probably the correct sentiment, but I think "nodding" is still the proper translation. Maybe it's alluding - to how generally the middle-class workforce is full of yes-men -- always having to say yes to their bosses, agreeing to do terribly boring things, follow dull ideas, etc. Contrast this with rock-and-roll's penchant for saying "fuck you" to the Man, and you have a pretty interesting visual and behavioral connection.

jeph
Activity Score 156
Copywriter
mertos's picture

very nice illustration

mertos
Activity Score 904
Creative Director
kleenex's picture

art works for me.

kleenex
Activity Score 58797
Web Designer/Developer
Michaelsmagic's picture

love the illustration

Michaelsmagic
Activity Score 261
theoldkettle's picture

Nice Illustration!

theoldkettle
Activity Score 212
Art Director at Future Group
MicheleVirgilio's picture

very nice art work

MicheleVirgilio
Activity Score 2617
Lawson Hembree's picture

Well done on the art, but the copy has some room for improvement.

Lawson Hembree
Activity Score 444
olgamarb's picture

Nice use of illustration!

olgamarb
Activity Score 70

olgaberceanu

Peter Frank's picture

LOVE the art

Peter Frank
Activity Score 532
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