Rolling Stone Print Advert By Oliver Voss: Headbanger

Agency Network:

Oliver Voss

Published/Aired:

January 2012

Posted:

March 16, 2012

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Rolling Stone: Tie

See Full Campaign

Tags

Description

Print advertisement created by Oliver Voss, Germany for Rolling Stone, within the category: Media.

Caption

We all are so used to nod.
Time to shake our heads again!
Time for more Rock’n’Roll! RollingStone.

Credits

Advertising Agency: Oliver Voss, Hamburg, Germany

Creative Directors: Oliver Voss, Till Monshausen

Art Directors: Till Monshausen, Florian Zwinge

Copywriters: Oliver Voss, Florian Zwinge

Illustrators: Klaus Aßmann, Florian Zwinge, Ini Neumann

Photographer: Dominic Rose

Mar 17, 2012 - 4:28

Nicely done

Divesh Mehta

Activity Score 78

Copywriter at Bengaluru, Paradigm Plus

Mar 17, 2012 - 6:10

I only hope this was translated into English only to post here. Clumsy, awful copy across the series. When you shake your head, it means No, the opposite of Nodding Yes. I can't say whether decent copy could rescue the approach, not being a Rolling Stone reader, but I think maybe it might be best kept in German.

CuriousPencil

Activity Score 4225

Copywriter

Mar 17, 2012 - 9:32

I agree. Did they really mean "bang your head"?

Even then, the ads obviously don't translate.

Tom Megginson

Activity Score 548

Creative Director at Acart Communications

Mar 19, 2012 - 10:58

"Head-banging" is probably the correct sentiment, but I think "nodding" is still the proper translation. Maybe it's alluding - to how generally the middle-class workforce is full of yes-men -- always having to say yes to their bosses, agreeing to do terribly boring things, follow dull ideas, etc. Contrast this with rock-and-roll's penchant for saying "fuck you" to the Man, and you have a pretty interesting visual and behavioral connection.

jeph

Activity Score 156

Copywriter