More trees, 3

Campaign
Agency Network: 
Published/Aired: 
March 2009
Rohan:  More trees, 3

Description

These ads were done for Rohan Builders to promote their new residential complex ‘Mithila’. Unlike the usual norm, no trees were razed to make space for this property. On the contrary, many more trees were planted in spaces that were planned for construction earlier.

Print advertisement created by Ogilvy, India for Rohan, within the category: Industrial, Agriculture.

Advertising Agency: Ogilvy, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali
Art Directors: shekar habbale, kanickaraj
Copywriter: Vijay Joy
Photographer: Radhakrishnan
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whitewhite's picture

GUd, they r cutting down the pillars. good thinking. But did they had pillars in the areas they planned to build apartments? Did they go to that extend where they removed pillars and planted trees? this is not exageration of reality. This is false promise. Am i getting it rite? or am i totally blind?

whitewhite
Activity Score 249
Copywriter
pointman's picture

More trees. Less apartments? Are these guys into building tree houses then?
The execution is very poor and thus the concept is unclear.
What's with the call to action on the little white strip at the bottom? It looks like publication information.

pointman
Activity Score 48
Art Director
whitewhite's picture

And like to know the details of what happend after we cut all the pillars, call...

whitewhite
Activity Score 249
Copywriter
BOOBJOB LOOBCANNON's picture

So, its a demolition company who take down old buildings and plant trees in their place. Am I right? or is this ad wrong?

BOOBJOB LOOBCANNON
Activity Score 1818
Other |

We're going to need more lube.

eldeadevis's picture

You are right: This ad is wrong.

eldeadevis
Activity Score 306
Draftfcb México
CDDVD's picture

You intellectual wankers...how much will you masturbate? Simple idea here...these apartments have more green spaces...can't get it...go back to school...stop commenting on other peoples work..what the f@#$ have you done in life?

CDDVD
Activity Score 14
whitewhite's picture

my dear everyone got the idea....they were all saying that wats shown doesnt match wat they wanted to say

whitewhite
Activity Score 249
Copywriter
pointman's picture

Touchy!!! You seem to be the one who has worked on this masterpiece?

pointman
Activity Score 48
Art Director
BOOBJOB LOOBCANNON's picture

I happen to masturbate an awful lot, but that's besides the point. All I was saying was that this was unclear, to me personally. Don't take it to heart!

BOOBJOB LOOBCANNON
Activity Score 1818
Other |

We're going to need more lube.

dthlb72's picture

builders or developers never will have any credit in saving up nature, so just cut the crap! This is bad ad.

dthlb72
Activity Score 541
Art Director, ADK Malaysia
Guest's picture

get a fucking life. all you morons who just comment. jobless or what?. do something instead of trying to sound profound with you stupid comments.

Guest
dthlb72's picture

friend, we're here to comment and share. Can't take it? You have your opinion and I have mine, fair right? So, you don't have to curse on people like that, if you feel that majority doesn't share yours. Cool down brother...

dthlb72
Activity Score 541
Art Director, ADK Malaysia
CDDVD's picture

its the truth...what have you done? lets see your fuckn work.... do you have the balls to put it up....and i haven't worked on this ad....

CDDVD
Activity Score 14
BOOBJOB LOOBCANNON's picture

Ha ha ha ah aha aha. aaaaaaaah. You make me laugh. Ridiculous. Get off your parents computer and get back to your school work. Child.

BOOBJOB LOOBCANNON
Activity Score 1818
Other |

We're going to need more lube.

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