Description
These ads were done for Rohan Builders to promote their new residential complex ‘Mithila’. Unlike the usual norm, no trees were razed to make space for this property. On the contrary, many more trees were planted in spaces that were planned for construction earlier.
Print advertisement created by Ogilvy, India for Rohan, within the category: Industrial, Agriculture.
Creative Directors: Malvika Mehra, Amit Akali
Art Directors: shekar habbale, kanickaraj
Copywriter: Vijay Joy
Photographer: Radhakrishnan
Nice creative proposition to work with.
Shame, the idea and execution falls flat.
So instead of trees, they cut down historical landmarks. I know, I am being too literal, but this execution just doesn't work for me. It also doesn't work with the tag because the AD has nothing to do with apartments, those are ancient ruins.
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Website: http://jakephillips.net
Blog: http://jakephillips.wordpress.com
makes them look like retards imo trying to saw down a pillar
i get the idea but linking it like this is to much
we've cut down buidlings to give you more trees..nice idea....keep up the good work boys....wankers will wank...have sex with your work...enjoy!
I started to feel like you're the one behind all these, are you?
Yep, I'm pretty sure he is. This must be his first big officially published campaign.
i wish i had thought of it....
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