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More trees, 1

Campaign
Agency Network: 
Published/Aired: 
March 2009
Rohan:  More trees, 1

Description

These ads were done for Rohan Builders to promote their new residential complex ‘Mithila’. Unlike the usual norm, no trees were razed to make space for this property. On the contrary, many more trees were planted in spaces that were planned for construction earlier.

Print advertisement created by Ogilvy, India for Rohan, within the category: Industrial, Agriculture.

Advertising Agency: Ogilvy, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali
Art Directors: shekar habbale, kanickaraj
Copywriter: Vijay Joy
Photographer: Radhakrishnan
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pointman's picture

Nice creative proposition to work with.
Shame, the idea and execution falls flat.

pointman
Activity Score 48
Art Director
JPhilly's picture

So instead of trees, they cut down historical landmarks. I know, I am being too literal, but this execution just doesn't work for me. It also doesn't work with the tag because the AD has nothing to do with apartments, those are ancient ruins.

JPhilly
Activity Score 173
Student- Ohio University |

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Website: http://jakephillips.net
Blog: http://jakephillips.wordpress.com

Spring's picture

This one's too much. lol

Spring
Activity Score 10
Copy
jackmancer2017's picture

makes them look like retards imo trying to saw down a pillar

i get the idea but linking it like this is to much

jackmancer2017
CDDVD's picture

we've cut down buidlings to give you more trees..nice idea....keep up the good work boys....wankers will wank...have sex with your work...enjoy!

CDDVD
Activity Score 14
dthlb72's picture

I started to feel like you're the one behind all these, are you?

dthlb72
Activity Score 545
Art Director, ADK Malaysia
pointman's picture

Yep, I'm pretty sure he is. This must be his first big officially published campaign.

pointman
Activity Score 48
Art Director
arvin's picture

bad execution :(

arvin
Activity Score 341
Guest's picture

i wish i had thought of it....

Guest
abhijeetlakhotia's picture

So what they want to say?

abhijeetlakhotia
Activity Score 30
Chief Creative Officer at The Cheery
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