Agency Network: 
Published/Aired: 
November 2010
Rodney District Council:  Jacuzzi

Description

Print advertisement created by Saatchi & Saatchi, New Zealand for Rodney District Council, within the category: Public Interest, NGO.

Caption

Make new friends. Carpool.
rideshare.co.nz
Rodney District Council

Advertising Agency: Saatchi & Saatchi, Auckland, New Zealand
Executive Creative Director: Dylan Harrison
Copywriter: Matt Page
Art Director: Carolyn Davis
Producer: Loren Bradley
Retoucher: The Lounge
Photographer: Rory Carter
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Roger Keynes's picture

Like

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

jackmancer2017's picture

I think we, people who are interested in unique/special/refreshing ads, like this, but the majority will be slightly confused with this.

jackmancer2017
Anonymous Author's picture

I want to like these, because I do have a soft spot for Rodney.
Unfortunately this illustrates how little fun carpooling really is.
The pun (that works for this one but not the others) is the best feature here.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Ads.chinaSMACK's picture

haha good old kiwi humour

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Guest's picture

Where is fourth towel? :)

Guest
Guest's picture

i agree these lines (Where is fourth towel? :)

Guest
Guest's picture

It's there, hidden in front of the man in the passenger seat

Guest
Guest's picture

la cuarta toalla está detrás de una de las cabezas

Guest
Guest's picture

Guy next to girl, guy next to girl. Not girl with girl and guy with guy. C'mon!

Guest
kco's picture

Simplemente no lo entiendo, alguien me explica?

kco
Activity Score 56
Copywriter at UCG
Guest's picture

great work. cheeky and it makes the viewer look more than twice.

Guest
thatcliffguy's picture

How many guys do you know - "meeting new friends" - that are women - in a hot tube keep - their attention in the opposite direction?!

I agree with possibly swapping genders in the seating order. And that driver's is rockin' a borderline mullet! :)

thatcliffguy
Activity Score 37
Marketing Manager at Activator at the/zimmerman/agency |

twitter.com/thatcliffguy

Guest's picture

Ok... But how does this do anything?? We need to change consumers perception of the underlying problem...This doesn't do it...at all!!!

Deadfamous.ca
Life after marketing.

Guest
Guest's picture

Really lovely work. Like how they're about the consumer benefit of meeting people rather than the consumer obligation of saving the planet.

Guest
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