Agency Network: 
Published/Aired: 
June 2008
Rodney District Council:  Dream, 3

Description

Print advertisement created by Saatchi & Saatchi, New Zealand for Rodney District Council, within the category: Public Interest, NGO.

Caption

Stop. Sleep. Survive.

Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: Matt Swinburne
Copywriter: Helen Steemson
Illustrators: Terence Tsang, Dede Putra, Max Thompson
Graphic Designers: Nick Smith, Dan Liao
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sloppy4's picture

seems like the driver is doing just fine, it's the oncoming truck that's in the wrong lane.

and boring dreams by the way. where's the nudity, and the talking trees?

sloppy4
Activity Score 1476
Adaddicted's picture

They are out of stock! 8 )

Adaddicted
Activity Score 3403
Art Director |

withalltherespects

ricklongo's picture

Yes, and if the driver falls asleep, he won't see the truck in the wrong lane and will die all the same. The message stands.

ricklongo
Activity Score 1232
askon's picture

Man you kids are lacking knowledge...

askon
Activity Score 429

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

capobvious's picture

y'all take yourselves too seriously.

capobvious
Activity Score 68
Bundy Agency's picture

what side of the road do new zulundars drive on again,
oh thats right the luft

Bundy Agency
Activity Score 597
Art Director
djakuza's picture

it's new zealand, they're driving on the left side, so it's ok, but i don't like the ads anyway, don't like the art direction. But i like the line stop.sleep.survive.

djakuza
Activity Score 517
Art Director
julieb's picture

I like these ads. The mood is really effective. Good job.

julieb
Activity Score 17
Crosby-Wright
julieb's picture

And just because the agency is in New Zealand does not mean the advertising was placed in New Zealand.

julieb
Activity Score 17
Crosby-Wright
StuartLittle's picture

idea is ok, execution is bad.

StuartLittle
Activity Score 466
Other
corporal_hicks's picture

Maybe the truck driver is asleep too, so he can change his side:)

corporal_hicks
Activity Score 361
Art Director
teemitter's picture

evidence enuf that "musterbating" for months at end, may end in this dismal nothingness

teemitter
Activity Score 10
GREY GROUP
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